Search Engine Land

MARCH 4, 2024

Here are five data types: Observed data : Some first- and second-party data, as well as all third-party data, falls into the broad category of Observed data, meaning that it was collected without the user’s direct participation. Take the self-guided tour of Market Share.

Territory 116

Territory Market share Legal Strategize 116

Search Engine Land

MARCH 30, 2023

Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third-party verification solution for Facebook Feed is also available, with more Meta Business Partners set to join in the coming months. Why we care.

Click Through Rate 78

Click Through Rate Technology Technology Trust 78

ClickFunnels

DECEMBER 13, 2021

All traffic can be divided into two broad categories: High-quality traffic aka your dream customers. Start With Facebook Ads. We recommend you start by learning to run Facebook Ads campaigns. Here’s why: Facebook has 3.5 Facebook Ads traffic is targeted, immediate, and predictable.

Lead generation 263

Lead generation Promote Contact Campaign 263

Sell Or Die

APRIL 17, 2024

By the end of this episode, you will discover which of the 4 categories of creativity you fit into. For more info: LinkedIn Instagram Facebook Twitter How We Can Help You Close More Deals: FREE WEBINAR with Jeffrey and Jay Abraham April 25 - sign up today!

Consult 40

Consult Up-sell Closing Sell 40

Search Engine Land

APRIL 26, 2023

Facebook’s daily active user count increased by 4% to reach 2.04 The “family of apps” category, which includes Instagram and WhatsApp, saw a 5% year-over-year rise in daily active users, totaling 3.02 The number of monthly active users in this category also increased by 5% to 3.81 billion.

Advertising/ Marketing 94

Advertising/ Marketing Growth Technology Technology 94

Search Engine Land

JULY 19, 2023

For the first time, you can search the Template Browser via category, making the Meta-owned platform far simpler to navigate. You can browse through different Instagram templates via category in the updated Template Browser. Meta also confirmed this week that Instagram Reels will now also be served on Facebook. How it works.

Networking 96

Networking Engineering Start-ups Conversion 96

Martech

JUNE 29, 2023

You get to the home page and they have promos and deals to drive incremental lift, personalized recommendations, category pages and real-time intervention where people are going to drop off based on their life cycle,” said Mimaroglu. Here are two scenarios where customers were retargeted on Facebook, away from the brand’s digital channels.

Cross-sell 97

Cross-sell Campaign Up-sell Customers 97

Martech

APRIL 18, 2022

Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014. there is no such cerification for Facebook.

Price 99

Price Campaign 99

Martech

APRIL 14, 2022

And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. Some of the biggies included Apple, Samsung, T-Mobile, Doordash, Uber and Facebook (remember, it was 2021). The numbers. OOH ad revenue climbed 16.7% total to $7.1

E-commerce 117

E-commerce Growth Closing Sales 117

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy.

Engineering 97

Engineering Strategize User Experience Technique 97

Martech

JANUARY 24, 2022

Zefr offers similar brand safety capabilities for advertisers on Facebook , as well as on YouTube. The categories with which Zefr measures brand safety and suitability are aligned with those from the Global Alliance of Responsible Media (GARM). Read more: Optimizing for TikTok with challenges and influencers.

Engineering 107

Engineering Growth Campaign Product 107

Martech

APRIL 25, 2024

Financial planning, investment advice, legal and health apps and services are top service categories, with hobbies and crafts, DIY projects, cooking, gardening and pet wellness as key interest areas among various subgroups of this generally affluent and retired demographic. Dominate the social platforms Facebook and X.

Trust 100

Trust Represent Legal Niche 100

Search Engine Land

OCTOBER 27, 2023

Facebook no longer needs to whistle past the graveyard Facebook use among teens had dropped from 71% in 2014-15 to 32% in 2022, according to a Pew Research Center survey. And in July 2022, Facebook’s parent, Meta, reported its first-ever year-over-year decline in ad revenue. videos on Facebook. 67% used TikTok.

Follow-up 118

Follow-up Growth Engineering Technology 118

Martech

APRIL 13, 2022

When there isn’t a clear leader in an app category, competition for the right keywords can fluctuate. Examples of such categories include photo and video editing apps, some game sub-categories and VPN apps that provide secure wireless connections for mobile devices, according to Peli Beeri, general manager, Luna. Why we care.

Campaign 82

Campaign Launch Gaming Networking 82

Search Engine Land

MARCH 24, 2023

AdWords now applies recommended bids to new DSA categories automatically 2016: The feature was designed to help managers set up a lot of dynamic search ad categories quickly. 2011: Facebook was testing new ad targeting options that displayed creative beside content that was contextually relevant, similarly to Google’s AdSense.

Engineering 117

Engineering Non-Profits Transportation Networking 117

Search Engine Land

SEPTEMBER 8, 2023

Job title, employer, or interest on Facebook and Instagram. Facebook or Instagram Ads Pros This is where people spend the majority of their time online, making the potential available audience very large. For example, consider targeting by: Job and company industry, seniority, and company size on LinkedIn.

Healthcare 134

Healthcare Strategize Promote Campaign 134

Search Engine Land

AUGUST 11, 2023

We added the category “Penalty” to this chart, as this was a strong topic area in the time of Penguin. Figure 10 This gets interesting if we look at the data by topic category. Data visualization of search trends over time Here is a fun racing bar chart showing the top categories over the last 20 years ( Figure 14 ).

Engineering 98

Engineering Follow-up Start-ups Niche 98

Search Engine Land

DECEMBER 13, 2022

For example, in this content audit guide , the author divides her content into several categories, including underperforming, thin, and outdated content. I recommend the following promotional strategies for any piece of content: Sharing on Facebook, Twitter, and LinkedIn. Advertising over search or Facebook. Building links.

Click Through Rate 96

Click Through Rate Promote Campaign Engineering 96

SaaStr

JULY 21, 2023

In fact, many general counsels reacted quite negatively to a competitor wrong saying a product was “illegal” It was a big part of why we won Facebook back in the day — a reaction to FUD. Some categories have 1 big winner, some have a few. But almost no SaaS categories are winner-take everything.

Closing 84

Closing Gaming Prospecting Product 84

Search Engine Land

AUGUST 11, 2023

Facebook Ads Library Similar to the Ads Transparency Center is the Facebook Ad Library. To use it, you just need to search for a specific advertiser or keyword, select the ad category (employment, political and a few others fall into special categories), and Facebook will do the rest. The messaging and creative.

Campaign 95

Campaign Start-ups Growth Launch 95

Heinz Marketing

SEPTEMBER 25, 2022

In any category of apps, there are just so darn many to choose from. Agorapulse also offers five free tools for social media managers: Easy Advocacy, Facebook Ads Report, Facebook Barometer, Twitter Report Card, and Facebook Timeline Contest. And even more powerful with sites like G2. Check it out here.

Trust 65

Trust Follow-up Customers Technology 65

SaaStr

APRIL 5, 2022

Between Facebook costs going way up, and being harder to target; Apple blocking more mobile access; and the continued escalation of AdWords prices in crowded category, it’s harder and harder to get ROI here. PPC and Paid Social Getting Harder. This is consistent with everything I see and hear.

Price 111

Price Campaign 111

Search Engine Land

OCTOBER 24, 2022

These campaigns utilize behavioral targeting so you can do things like focus on consumers who haven’t bought your brand before but frequently buy from your category. Instacart has joined the ranks of Facebook, Google, and Microsoft - all of which have the advertiser select an objective before completing the remainder of the campaign setup.

Process 100

Process Campaign Engineering Follow-up 100

Martech

AUGUST 11, 2021

Such a consumer has no hesitation asking “them” a question on Facebook Messenger. What was the promise of marketing automation when it was a new category in 2004? With the acquisition, Verint Cloud Platform will cover common messaging channels like Apple Business Chat, Facebook Messenger, Twitter, WhatsApp and others.

UX 114

UX CRM Retail Engineering 114

ClickFunnels

JANUARY 29, 2022

If you tend to end up on Facebook at some points of the day and waste valuable time, then you can add Facebook to the block list so that your browser won’t let you on it. The StayFocusd Chrome Extensions will block you from visiting the website where you end up wasting a lot of time so you can make our days more productive. PushBullet.

Product 217

Product Start-ups Meeting Follow-up 217

ClickFunnels

JANUARY 31, 2022

The problem here is that there are so many outlets, platforms, Facebook pages, YouTube channels, and other related accounts that offer “tips” and “tricks” to increase traffic on your site and get the showers of moolah in return. DotCom Secrets by Russell Brunson. Great Leads by Michael Masterson and John Forde.

Trust 246

Trust Follow-up Presentation Service 246

Search Engine Land

MAY 9, 2023

YouTube is not truly social Facebook and Instagram spoiled advertisers by letting them show ads, get clicks, and make sales. But even TikTok doesn’t convert as well as Facebook and Instagram.) In the settings, you can choose "sensitive categories" of content to exclude at the campaign level.

Entertainment 95

Entertainment Campaign Promote Clients 95

ConversionXL

DECEMBER 7, 2016

The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available. And that’s exactly why demographic targeting works so well for them on Facebook and the AdWords Display Network. No custom audiences like what’s on Facebook.

B2C 113

B2C Networking Campaign B2B 113

Heinz Marketing

MARCH 4, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Are there any martech solution categories you’re interested in? Without further ado….

B2B 132

B2B Networking Promote B2C 132

Search Engine Land

JUNE 16, 2023

The next step is to optimize – and continue to improve – your GBP listing by: Selecting categories. Two places where you should focus on getting reviews are your Facebook page and your Google Business Profile. citations), like Yelp, Facebook, Merchant Circle, Citysearch and others. Adding business hours. Creating posts.

Click Through Rate 118

Click Through Rate Service Start-ups Up-sell 118

Search Engine Land

JANUARY 11, 2023

As you expand beyond active consumers into those that are aware, in-category or general demand generation, the signals you get from channels are weaker. Staying with our previous example of demand generation, you might line that stage up with signals such as adjacent category purchases, wedding planning, or moving to a different climate.

Objectives and Key Results 94

Objectives and Key Results Campaign Entertainment Clients 94

Heinz Marketing

SEPTEMBER 9, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Integrations: Salesforce, Microsoft Dynamics, Pipedrive, Facebook, LinkedIn, Slack, Gmail, Hotjar, and more.

B2B 129

B2B Objectives and Key Results CRM Campaign 129

SaaStr

JULY 9, 2023

At least until somewhere between $10m and $30m ARR, depending on the category, competition, and timing. And he co-founded Facebook. So startups are just soooo hard, at least until you hit scale. Sooo hard until you can’t be stopped. For some, it seems like it is. The MySpace guy. But if you are a builder, you gotta build.

Growth 85

Growth Sell 85

Hubspot

DECEMBER 10, 2020

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops. According to Facebook , setting up a Shop is simple and can be done on a desktop.

Launch 101

Launch Promote Follow-up Start-ups 101

Search Engine Land

JULY 14, 2023

The quality of the titles and descriptions gives you a huge insight into the site’s structure and the quality of the user-centric pages such as About Us , Contact Us, login and category pages. Let’s say your client is investing heavily in a Facebook strategy, but Facebook doesn’t rank on their brand SERP. Fix these first.

Niche 96

Niche Clients Entertainment Engineering 96

Search Engine Land

SEPTEMBER 15, 2023

Typically, search is impacted less than say Facebook or YouTube by things like mass catastrophes, domestic violence and national elections. If you run in or adjacent to a hot-button category, you could trigger an unexpected outlier of peak season. Beware of outlier scenarios There’s always an unexpected or inconsistent outliers.

Pharmaceutical 133

Pharmaceutical Retail Hospitality Growth 133

Search Engine Land

DECEMBER 7, 2022

Blended ROAS includes spend and return for Google, Facebook, Instagram, Twitter, Microsoft, and any other ad platform where you’re running campaigns. Brands and advertisers need to be comfortable with a negative ROAS for some products in certain categories in order to maximize profits and balance new customers, Lolk said.

Customer Relationship Management 101

Customer Relationship Management Relationship Management Engineering Campaign 101