Remove category hospitals
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5 Interesting Learnings from Cvent at $650,000,000 in ARR

SaaStr

While the overall category of Virtual Events software is in a funk, Cvent did OK. #2. but 30% comes from its so-called “Hospitality Cloud” which is really a marketplace for event services. The have interchange revenue from their Hospitality Cloud and also lower margin on-site events revenues, so it makes sense.

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94% of Google SGE links are different from organic search results, study finds

Search Engine Land

Data for 1,000 commercial keywords was collected, using data from a logged-in New York-based Google Chrome account holder, over two days in December 2023.

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Scaling Past $10M ARR: Listening to the Market and Defying Tradition with WorkRamp CEO Ted Blosser (Video)

SaaStr

Blosser’s sudden hospitalization before Y Combinator (he’s okay now!). Great Startups Create Their Own Categories.” It’s undoubtedly true that creating a new category can propel a company to success. But category creation demands time, resources, relationships, and funding that not every company has at its disposal.

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What’s new and what’s working, in B2B channel partner marketing

Martech

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. It’s an exciting time to work in this category. Get MarTech!

B2B 110
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The Rise of 'K-everything': How Culture Fuels Business Growth

Hubspot

Their rankings are from different categories, beauty and apparel. Entrepreneurs in the e-commerce, hospitality and startup space should especially keep their fingers on the pulse. Elorea : A high-end fragrance company with roots in South Korea that aims to challenge the Eurocentric perfume industry. ? of funds injected in 2023.

Growth 75
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The “2023 Pass” is Coming to An End

SaaStr

If you were in AI, if you were in hospitality, if you were in parts of e-commerce, if you were in mobile … things mostly have been Pretty Normal. Even if demand only reflates slightly in the next 12 months in your category. So times haven’t been tough for everyone in SaaS the past 12-18 months. So pick up the pace.

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Marketing budgets climb in 2022

Martech

One surprise is that Tech Products, as a category, dropped all the way down to 5% of revenue in 2021, and came back to 10.1% That was even lower than Travel and Hospitality, which dropped to 5.4% Some industries, not to mention individual companies, were hit unevenly. in 2021 and has come back up to 8.4% Consumer products were at 8.3%