Remove category labor-shortage
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Consumer research differentiates brands this holiday season

Martech

And there are challenges that further complicate the season, including supply chain concerns, labor shortages and waning consumer loyalties from those whom brands thought they’d already won over. Supply chain challenges and labor shortages. You’ll have your moment when you’re not ready for it – so be ready for it!

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AI and marketing: What the stats show

Martech

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% Influencer Marketing Hub 2023) 71.2%

Finance 135
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5 Strategies for Leading Sales Teams Through Times of Uncertainty

Cerebral Selling

For salespeople, the pendulum has swung – from pandemic-driven job losses all the way to labor shortages that fueled a candidate-centric recruiting market, back to the current climate of fiscal tightening and unfortunate layoffs. In July 2022, over 30,000 tech workers were let go. The experience is the product.

Sales 199
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U.S. Retailers Face Extra $223 Billion in Costs of Goods This Holiday Shopping Season, Salesforce Predicts

Salesforce

retailers will face an extra $223 billion in costs of goods sold this holiday season, Salesforce predicts, which include year-over-year jumps in the costs of freight, manufacturing, and labor. consumer-price increase across all spending categories. The rapid pace of change has exposed cracks in the global economy and supply chain.

Retail 98
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How AI can help address the marketing ops talent shortage

Martech

The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals. MarTech first discussed the shortage in 2022, and the problem hasn’t gone anywhere since then. However, as martech evolves, marketing teams scramble to keep pace. Get MarTech!

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3 Ways Inflation Is Changing Consumer Behavior

Salesforce

Driven by unprecedented consumer demand , government spending, labor shortages, and supply chain crises, inflation is having a significant impact on the consumer wallet. Bureau of Labor Statistics (BLS) estimates that September inflation across all sectors was 5.4% , driven mainly by steep increases in energy prices.

Retail 98
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How to Build your Marketing Stack with Gorgias and OpenClassrooms (Video + Transcript)

SaaStr

There is no shortage of options when it comes to building your marketing technology stack. The way that CMOs are reacting, this is 2018 Gartner data, is that the budgets of CMOs are shifting from every category towards MarTech. Guillaume : We’re talking of human labor paid. Want to see more content like this?

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