Search Engine Land

APRIL 29, 2024

By addressing each category’s unique challenges, you can establish stronger connections and foster trust, ultimately paving the way for long-term relationships with prospects. Consider embracing ABM tools to collect audiences to target within Google and Microsoft Ads.

B2B 95

B2B Lead generation Education Campaign 95

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions. Get MarTech! In your inbox.

Customers 98

Customers CRM Campaign Customer Relationship Management 98

SaaStr

FEBRUARY 24, 2024

So 2023 was a strange year, with many of the biggest, public Cloud and SaaS leaders on a tear, from Microsoft to Cloudflare to Palantir, but so many startups and especially those in traditional B2B struggling to grow. And the biggest category said things were … about the same. So what’s the overall vibe check? It’s just so mixed.

B2B 94

B2B Sales Growth 94

Search Engine Land

JUNE 29, 2023

Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides, and review summaries, all aimed to “help you shop and save with confidence,” Microsoft said. ” This is launching in the US search results soon, Microsoft told us.

Retail 121

Retail Price Launch Engineering 121

Search Engine Land

SEPTEMBER 25, 2023

Advertisers simply need to maximize the mobile coverage within their Microsoft Advertising campaigns. To measure the impact of Snap traffic to your campaign, use the Microsoft Advertising publisher report. This can be found under the “Microsoft sites and select traffic” category. Measuring performance.

Campaign 84

Campaign Networking Engineering Clients 84

Search Engine Land

OCTOBER 4, 2022

The Q4 holiday rush is in full swing and Microsoft has just unveiled 7 new updates for October. In addition to the release of Multimedia Ads , Smart Campaigns , and a Multi-platform solution, Microsoft is pulling out all the stops with new tracking templates, markets, and shopping feed improvements. Microsoft Audience Network.

Product 91

Product Networking Campaign Retail 91

Martech

DECEMBER 6, 2023

For the most part, generative AI tools fall into two broad categories: Text-based tools like ChatGPT. Dig deeper: 6 ways to use generative AI for your marketing My money is on Microsoft Another example of this trend is the launch of Microsoft Copilot and Copilot for Microsoft 365. Visual tools like Midjourney or DALL-E.

Campaign 94

Campaign Construction Launch Education 94

Martech

MARCH 7, 2024

Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” She did commend its guardrail functions.

Campaign 92

Campaign Conversion Contact Process 92

Search Engine Land

JUNE 23, 2023

The first big wave came in approximately 2002 when Google Ads started rolling out, along with similar products from companies like Microsoft and Yahoo. How is retail media working with Microsoft? Not to be outdone by Microsoft, retail media also works closely with Google in the following ways: Hardware : Pixel and Nest.

Retail 98

Retail Networking Strategize Start-ups 98

Search Engine Land

DECEMBER 19, 2023

The search query data set was compiled from Google, Microsoft Bing, Perplexity.AI ” For example, adding citations increased visibility for Facts, while focusing on Authoritative optimizations improved performance in the Debate and History categories. .” Fluency Optimization: Improved the fluency.

Engineering 108

Engineering Healthcare Government Technique 108

Search Engine Land

JUNE 21, 2023

Reevaluate Microsoft Ads Many advertisers only advertise on Google networks, where competition can be high. In contrast, fewer advertisers are on Microsoft Ads. With less competition, some advertisers effectively squeezed out of Google Ads can still get some traction on Microsoft. Here are three you may have overlooked.

Cross-sell 92

Cross-sell Networking Clients Education 92

Search Engine Land

DECEMBER 28, 2023

In response, the retail giant reportedly agreed to only serve ads and recommendations at the bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. TikTok launched ads within its search results in August challenging Google and Microsoft.

Retail 124

Retail X-functional Launch Non-Profits 124

SaaStr

FEBRUARY 16, 2024

CRM wasn’t a new category, but they were done on-premise. We still don’t know where the category winners will be. Companies like Adobe or Microsoft have products that are still considered a gold standard 30-40 years later, which is rare. As a startup, can you ignore the investments of Salesforce, Google, or Microsoft?

Healthcare 87

Healthcare Legal User Experience Technology 87

Martech

OCTOBER 11, 2023

Their features today can help give you an indication of what AI search might become: Download Microsoft Edge and use Bing Search with its ChatGPT-powered AI assistant. Use Google Bard for this too, as Google tries to incorporate unique features to compete with Microsoft. What does this mean for businesses, and how should you prepare?

Start-ups 127

Start-ups Launch Gaming Promote 127

SaaStr

JANUARY 7, 2024

I think of the apps I rely on in four different categories: reporting, collaboration, analytics, and management. I can’t imagine going back to Microsoft. #4. Last week we had a great one with Neeracha Taychakhoonavudh, Global Head of Customer Experience at Asana, check it out here. What’s your core stack of apps today?

Campaign 103

Campaign Growth Technology Technology 103

Search Engine Land

NOVEMBER 1, 2022

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. These ads can trigger for queries like brand name, card category and credit level. Microsoft just announced that the Performance Max import tool is now available with or without a Merchant Center feed. Credit card ads.

E-commerce 91

E-commerce Product Retail Price 91

Search Engine Land

AUGUST 11, 2023

But it’s also interesting to note Yahoo’s death and the resurgence of Microsoft Bing. While Microsoft Bing has seen a surge in coverage, it is not clear this is helping from a usage perspective, as reported in May.) We added the category “Penalty” to this chart, as this was a strong topic area in the time of Penguin.

Engineering 98

Engineering Follow-up Start-ups Niche 98

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. While mobile is still a part of the decision journey, many consumers use their PCs to research and purchase high consideration items across categories.

Campaign 81

Campaign Entertainment Sports Transportation 81

Search Engine Land

APRIL 11, 2024

This is because all channels have the potential for lower funnel strategies, and ad networks (Google and Microsoft) have a decent amount of data to produce average results with minimal input. This structure is less suited to brands with multiple locations and/or multiple product/service categories. This is essentially DSAs.

Campaign 115

Campaign Represent Networking Conversion 115

SaaStr

JUNE 14, 2023

Join us as we uncover lessons from UiPath’s success in creating a new category within RPA Enterprise Automation – Robotic Process Automation – while navigating the challenges inherent in digital transformation powered by artificial intelligence and machine learning technologies. At Microsoft, he was shielded from customers.

Trust 83

Trust Growth Drivers/motivators Construction 83

SaaStr

OCTOBER 28, 2022

This week we learned two things from the leaders in their categories: First, eCommerce is Back. AWS and Microsoft Azure all reported more customers scrutinizing spend and working to manage their bills more carefully. Azure (Microsoft): In the $50's billion run rate (estimate) growing 42% YoY (last Q grew 46%).

Growth 98

Growth Customers 98

Martech

AUGUST 21, 2023

Microsoft seemed to have a legitimate chance to erode some of Google’s dominance and become a truly worthy competitor to Google, thanks to its new conversational and generative AI take on search. Microsoft disputes these numbers. How Microsoft celebrates six months. Microsoft’s Aug. Why we care.

Market share 73

Market share Launch Engineering Growth 73

Heinz Marketing

SEPTEMBER 30, 2022

How are these categories defined? Maybe your group has licenses for Zoom and WebEx, or Microsoft Teams and Slack. Both sets serve a similar function – is there room to consolidate and create extra budget for technology categories you are light on? Identification. Foundation.

Technology 119

Technology Technology Start-ups Represent 119

SaaStr

JULY 25, 2023

Microsoft Inspire : Microsoft Inspire is an annual event for Microsoft’s partner community, which includes SaaS companies building on the Microsoft ecosystem. It provides updates on Microsoft’s products and strategies and fosters collaboration among partners.

Legal 90

Legal Networking User Experience Technique 90

Search Engine Land

OCTOBER 25, 2022

Google also saw advertising pullbacks in the mortgage, loan, and crypto categories, says Philipp Schindler, CBO, Google. A new buying guide will share helpful insights about a category from a wide range of trusted resources. New products and developments in Q3. Complex purchase buying guide. Personalized results.

Launch 93

Launch Growth Follow-up Trust 93

Search Engine Land

JANUARY 6, 2023

2020: The updated Microsoft Bing Search App also had a new look featuring a carousel of common search categories. 2010: AOL’s CEO, Tim Armstrong and former Google executive, said Google (not Microsoft Bing) would get “first dibs” at a search deal. CES: Microsoft Expands Scope Of HP Search Relationship To 42 Countries.

Sports 123

Sports Gambling Manufacturing Launch 123

SaaStr

JANUARY 9, 2023

ClickUp has grown and found its voice in an industry of category players, with a staggering six million users within five years. Microsoft no longer dominates this market, as Google apps are almost on par with Microsoft. . Content channels. The distribution of work operation tools has also taken a different look.

Non-Profits 83

Non-Profits Growth Profit margin B2C 83

Search Engine Land

SEPTEMBER 8, 2023

Microsoft Ads Pros Has all the same benefits as Google Ads, plus the ability to get even more specific with a handful of LinkedIn-based targeting options like company, industry, and job function. Cons There is a smaller audience on Microsoft Ads than on other channels, which may make this channel less attractive than others.

Healthcare 133

Healthcare Strategize Promote Campaign 133

Search Engine Land

FEBRUARY 10, 2023

Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. Conditional IF functions now available in all Microsoft Advertising accounts 2020: Scale expanded text ad messaging by device or audience – and it worked with Google import.

A/B testing 90

A/B testing Engineering Promote Campaign 90

Search Engine Land

JANUARY 31, 2023

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager 2022: The portfolio feature automatically adjusted bidding across multiple campaigns to balance under- and over-performing campaigns that shared the same bidding strategy. MSFT + YHOO: What Would Microsoft Yahoo Look Like?

Launch 95

Launch Non-Profits Engineering Networking 95

Search Engine Land

MARCH 24, 2023

Microsoft proposes method to automatically submit URLs from WordPress to search engines 2021: Microsoft wanted to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines.

Engineering 116

Engineering Non-Profits Transportation Networking 116

Search Engine Land

OCTOBER 26, 2023

This is recommended before segmenting your asset groups further into different categories or branded assets. Consider running Microsoft Advertising campaigns Although some of the above can (and should) be actioned in Microsoft ads, I feel the need to give them a special mention as the little brother to Google.

Campaign 110

Campaign A/B testing Objectives and Key Results CTR 110

Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. Microsoft claims the search market is ‘bogus’ (Oct.

Trust 80

Trust Objectives and Key Results Engineering Negotiate 80

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. In this case: If you have a list of categories (e.g., In this case: If you have a list of categories (e.g.,

Objectives and Key Results 132

Objectives and Key Results Follow-up Start-ups Engineering 132

Search Engine Land

FEBRUARY 16, 2023

As for don’ts: “Avoid making presumptions based on race, nationality, gender, age, religion, sexual orientation, political ideology, location, or similar categories.” Maintain an “unopinionated, neutral tone.” Don’t describe Bard as a person, imply emotion, or claim to have human-like experiences.”

Legal 94

Legal Engineering 94

Martech

MARCH 27, 2024

This doesn’t imply zero targeting; rather, it suggests focusing on category reach to avoid imaginary efficiencies. You can technically add email addresses to all major ad platforms (such as Google Ads, Microsoft Ads, X, Reddit, etc.), Although hyper-targeting is more expensive, this contrarian approach recommends going broader.

B2B 108

B2B Objectives and Key Results Strategize CRM 108

Search Engine Land

MARCH 27, 2024

This doesn’t imply zero targeting; rather, it suggests focusing on category reach to avoid imaginary efficiencies. You can technically add email addresses to all major ad platforms (such as Google Ads, Microsoft Ads, X, Reddit, etc.), Although hyper-targeting is more expensive, this contrarian approach recommends going broader.

B2B 106

B2B Objectives and Key Results Strategize CRM 106