Sports sponsorships for women athletes grew 20% in 2022
Martech
DECEMBER 15, 2022
Supreme Court in 2021. NIL deals for college athletes are breaking new ground because they represent a category of athlete that can be more relatable than a perennial All-Star, a quality that is primed for social media and other forms of digital engagement. Dig deeper: Pro female athletes and NILs attract big endorsements.
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