Remove category video-games
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TikTok launches enhanced ad placement controls

Search Engine Land

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Category Exclusion. This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Violent video games. Combat sports.

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TikTok users have post-holiday shopping plans

Martech

A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Categories. Food (58%) Apparel (55%) Tech or gaming (52%) Gaming.

Gaming 112
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Who won: Measuring the most effective Super Bowl 2024 Ads

Search Engine Land

The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. This year’s big game was played in between 59 ads. million viewers.

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Exploring programmatic SEO: Real-world examples and insights

Search Engine Land

In either case, being aware of some of these examples and general categories of programmatic SEO may spark some ideas that fit your company’s site. This is often a good fit for a B2B site that’s looking for PSEO ideas or a site aimed at creators, as you can build collections of things like: Video templates.

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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. NP Digital once again is leading the way in the ninth annual Search Engine Land Awards.

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How marketers are preparing for the future of in-game ads

Martech

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Understanding the community.

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How to find high-potential keywords for SEO

Search Engine Land

If these referring URLs have traffic that converts, there is no reason you cannot try to replicate and beat them at their own game. Even if they say mass media sites with a million categories, that is still beneficial for keyword research. YouTube videos can be a goldmine for article and keyword ideas.

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