Google AI Overviews, clicks and traffic impact: Unraveling the mystery
Search Engine Land
MAY 23, 2024
While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. This new user experience starts when the user engages with the generative AI (e.g., The UX argument is that a more dominant interface gets more clicks.
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