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Top 10 SEO benefits of building a brand that people trust

Search Engine Land

After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. A strong brand equals trust, likely improving your click-through rate (CTR). But you can only take your share of clicks and traffic if you’ve made the efforts required to rank.

Trust 108
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Level up your video game ad strategy: A guide to measuring success

Search Engine Land

They can be skippable or non-skippable and are typically 15-30 seconds long. Click-Through Rate (CTR) Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of impressions. CTR is a good indication of how engaging your video game ad is.

Gaming 101
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A Complete Guide to YouTube Analytics

ConversionXL

Done right, YouTube ads are a profitable endeavor. But you can also accumulate significant exposure and revenue through an organic YouTube strategy. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics.

CTR 134
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How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

The factors that determine your Quality Score include: The click-through rate (CTR) of the keyword and its corresponding ad. The CTR of the display URLs in the ad group. It’s important to maintain good Quality Scores because Google uses them to determine your ad rankings as well as how much you pay per click.

Campaign 100
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What every marketer needs to know about programmatic advertising

Martech

Retail profit margins tend to be slim — in the 3% to 4% range. Targeting lets you reach high-value prospects and exclude non-performing ones, thereby getting the most out of your ad buy. Cost per Click (CPC): Look for ad suppliers whose price is in your ideal CPC range. And sales are very good. 2: Personalization.

Retail 123
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How to Personalize Transactional Emails With Dynamic Content

Hubspot

Research from IBM company Silverpop's 2015 Email Marketing Benchmark Study found that transactional emails enjoy an average open rate of about 45%, compared to just 20.8% for non-transactional emails. And that is the reason why personalized campaigns help improve click-through rates by around 14% and conversions by 10%.

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5 Key Metrics to Measure Success of Paid Search Campaigns

Hubspot

The factors that determine your Quality Score include: The click-through rate (CTR) of the keyword and its corresponding ad. The CTR of the display URLs in the ad group. It’s important to maintain good Quality Scores because Google uses them to determine your ad rankings as well as how much you pay per click.