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How to uncover hidden gems in your paid search accounts

Search Engine Land

This guide will walk through some key reports, tools and analyses that can yield impactful insights for optimizing your paid search efforts. For example, let’s say you’re looking at a campaign and notice a high CTR coupled with a low CVR. What does this indicate?

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Setting PPC goals: How to tailor KPIs and metrics for each funnel stage

Search Engine Land

When working with a new PPC client, I help them establish goals aligned with their business objectives. Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC KPIs and metrics: How do they differ? Increase website traffic. Nurture leads.

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SEO KPIs to track and measure SEO success

Search Engine Land

SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. What are KPIs? Your SEO KPIs then track performance toward that goal.

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How to Create an Effective Sales and Marketing Plan

Highspot

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan Template: The Essential Components An effective marketing plan outlines a business’s strategies and tactics to achieve its marketing objectives.

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How to Create an Effective Sales and Marketing Plan

Highspot

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan Template: The Essential Components An effective marketing plan outlines a business’s strategies and tactics to achieve its marketing objectives.

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How to create SMART SEO goals (with examples)

Search Engine Land

SEO goals aim to progress your SEO and support your broader marketing and business objectives. When looking to improve your SEO, you will look at rankings, impressions, click-through rates, clicks and the subsequent engagement of that traffic. Organic clicks (Search Console). Organic CTR (Search Console).

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How to deploy advanced schema at scale

Search Engine Land

Implementing structured data to your key pages has many potential SEO benefits, including higher click-through rates, faster indexing and more impressions. Getting results from schema markup entails deploying and maintaining it correctly amid constant website and content changes. Deployment phase.

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