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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Promotion channels. Users should easily understand which assets are promoted on which channels and the distribution schedule. Consistency is equally critical for startups.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% TopView ads.

Customers 102
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

We launched the larger channel back in 2012 and the smaller channel in 2019. You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Self-promotion.

CTR 129
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This day in search marketing history: January 16

Search Engine Land

Bing Ads launches page feeds for easier Dynamic Search Ads management. Day Google doodle promotes King’s message of unity. Overall click volume increased 19 percent, and CPCs ticked up just 3 percent. Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4. Martin Luther King Jr.

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25 Social Media Campaign Ideas to Try in 2019

Hubspot

The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself. When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. Showcase happy customers.

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. Don't just promote your conference; promote the location! Promote other attractions near your conference that may interest attendees.

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13 Ways to Create a Cringeworthy Social Media Presence

Hubspot

Use these as entertainment over your lunch break. 1) Launching a Private Social Media Account. That's exactly what CVS did when they launched its CVS_Cares Twitter account. If you had tried to follow them around launch time, this is what you would have seen: Seriously? If none of these apply to you, congratulations!