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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Where your product or service fits into the market. For example, let’s say for every new feature launch, you create a new landing page. Consistency is equally critical for startups. Positioning.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

We launched the larger channel back in 2012 and the smaller channel in 2019. You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Image source ). Self-promotion.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% TopView ads.

Customers 102
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This day in search marketing history: January 16

Search Engine Land

Bing Ads launches page feeds for easier Dynamic Search Ads management. Overall click volume increased 19 percent, and CPCs ticked up just 3 percent. Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4. Kogan ‘Indefinitely’ Delays Android Phone Launch. Hungry For Yahoo?

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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

Sidebar : Bard’s output has gotten a lot better since launch. ChatGPT’s recent launch of multimodal features is the "Star Trek" computer that Google engineers have often indicated they want to be. Searchers have always wanted answers, not the cognitive load of reviewing and parsing through a list of options.

CTR 144
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25 Social Media Campaign Ideas to Try in 2019

Hubspot

Additionally, you can share posts and interact with customers who mention your brand to spread awareness of the positive results your customers' get from using your product or service. Discounts can help spread awareness and bring in new customers who might not have tried your product or service. Generate hype for your launches.

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. The result?

Customers 115