Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 121

GTM B2B Conversion Objectives and Key Results 121

SaaStr

JUNE 8, 2022

If you don’t have a go-to agency and you’re picking a new partner, you should make sure they understand your positioning as deeply as you do. The most successful campaigns have a perfect marriage between the creative concept and go-to-market strategy. Find a way to trigger an emotional response.

Campaign 97

Campaign B2B B2C Click Through Rate 97

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Martech

MARCH 10, 2022

It will also require marketers to shift and look at metrics differently. It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. Account-based marketing: A snapshot. What it is.

E-commerce 99

E-commerce Growth Cross-sell Objectives and Key Results 99

Hubspot

NOVEMBER 28, 2023

Sales and marketing teams today must break away from traditional silos and forge powerful, collaborative alliances. Meeting goals requires CSOs and CMOs to intertwine their unique roles and focus on unified, revenue-generating activities that support both go-to-market strategy and operational execution.

Objectives and Key Results 74

Objectives and Key Results SQL Sales Campaign 74

ConversionXL

FEBRUARY 27, 2019

Adjust your go-to-market strategy based on feedback needs. That initial go-to-market strategy helped answer the first burning question: Would people pay for the product? For data-driven marketers, that’s a challenge: Product launches are a big investment.

Launch 110

Launch Product Campaign Cold Call 110