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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Here are six must-haves to consider as you think about experience: Consistent information The details of your brand, particularly location data, must be uniformly presented across every platform, be it the systems for content creation, distribution, or customer relationship management. Search intent and behavioral signals.

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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

It does this across three main categories. It does this by using current and historical data to identify trends and relationships that you can use to shape marketing campaigns. Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Google’s latest Search Quality Evaluator Guidelines identify four main types of intent: Know. Users want to Know more about something.” How Google (and others) define search intent. Learn something (e.g.

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