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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

So what’s the main objective—and ideal user experience —for Google and Amazon? You either get an immediate answer or click through to a site, with no need to return to the SERP. Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. Click-through rate.

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How to optimize your content strategy for Google SERP features

Search Engine Land

Image packs and video carousels Collections of images related to the query displayed prominently in the search results or horizontal lists of videos related to it, enabling users to preview and watch them directly from the search results page. They typically consist of three main components: Title. SUBSCRIBE See terms. Content snippet.

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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. User research affects earnings, and earnings validate user research, but accountability differs.

UX 111
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

It does this across three main categories. Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g. Learn everything you need to know and more about click-through rate. Bounce rate.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Image source. Email fits everywhere.

Customers 136
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

It’s a gesture that has achieved a 9.89% click-through rate. The company has no brokers and provides a user experience driven by artificial intelligence. It does this through strong branding. The use cases target sales, leaders, managers, and executives: the main groups involved in the B2B buying process.

Customers 118
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Heat Maps: What Are They Good For (Besides Looking Cool)?

ConversionXL

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. It means that people skim, and that their main attention goes to the start of the text. How do you know?