Amazon SEO Isn’t Google SEO: 6 Differences That Matter
ConversionXL
JULY 29, 2020
So what’s the main objective—and ideal user experience —for Google and Amazon? You either get an immediate answer or click through to a site, with no need to return to the SERP. Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. Click-through rate.
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