Remove Click Through Rate Remove Maine Remove User Experience Remove UX
article thumbnail

Google AI Overviews, clicks and traffic impact: Unraveling the mystery

Search Engine Land

While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. AI Overviews UI and UX Google AI Overviews and Bing Copilot offer a new way to interact with search results. The UX argument is that a more dominant interface gets more clicks.

CTR 97
article thumbnail

Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

As searchers find answers to their queries directly within the search results, zero-click results continue to rise. This trend is expected to increase with further integration of Search Generative Experience (SGE) in main SERPs as it pulls content from diverse sources. See terms.

Niche 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 pillars of an effective SEO strategy

Search Engine Land

The main areas to consider here are: Crawl: Can a search engine explore your site? Mobile: Does your site provide a solid mobile experience? The main areas to focus on here are: Keyword research : Understand the language of your target audience. User experience (UX): Ensure your site is a joy to use and navigate.

UX 134
article thumbnail

How to Conduct a Technical SEO Audit

ConversionXL

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. The harder it is for a user to find a page, the longer it will take Google to find it. This can increase bounce rate and hurt conversions.

article thumbnail

How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. User research affects earnings, and earnings validate user research, but accountability differs.

UX 111
article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. It does this across three main categories. Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g. Learn everything you need to know and more about click-through rate.

article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Google’s latest Search Quality Evaluator Guidelines identify four main types of intent: Know. Users want to Know more about something.” But the value may be limited to “URL awareness” as users, especially those on mobile, don’t click through. For Transactional queries, is the next click clear and easy to find?

UX 126