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How to Jack the News to Generate Marketing Buzz

Hubspot

Why is the company closing its plant? Sir Richard Branson was hosting actress Kate Winslet and 20 other guests at his private Necker Island retreat in the British Virgin Islands on August 22, 2011, when lightning struck the wooden building and set it ablaze. That’s what goes in the first paragraph of any news story.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Watch the demo What is account-based selling?

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

This information helps you pinpoint specific areas where a service or product is falling short so you can tailor your pitch and recommend a better solution. This ups the value and your chances of closing the deal. Apart from learning what’s going wrong, you want to understand how this impacts business more broadly. Learn more

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What Is Lead Qualification and How Does It Work?

Salesforce

The importance of lead qualification Common types of qualified leads A step-by-step guide for qualification Three lead qualifying frameworks Lead qualification checklist Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

When to negotiate a contract The contract creation and negotiation process How to improve contract negotiation core skills 9 contract negotiation tips Learn 3 ways to sell faster with Salesforce CPQ See how Salesforce CPQ helps sellers close faster, and companies launch new revenue models in days, not months. Learn more