Should We Be That Surprised By The Digital Buying Journey?
Partners in Excellence
APRIL 12, 2022
We advertise, promote, we package products so they visually “leap off the shelves.” For decades, I’ve bought from the REI, Land’s End, Colorado Cyclist, and other catalogs. It’s probably the dominant form of selling in consumer products. In consumer products, we know it is a low touch selling environment.
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