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Location targeting in Google Ads: Balancing automation and control

Search Engine Land

It covers factors like: Aligning targeting with product/service availability in different regions. What to consider before targeting locations in Google Ads Does your business have specific products or services by location? This article explores key considerations for optimizing location targeting in Google Ads campaigns.

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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

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Megan Michuda: Spotlight on the expert

Martech

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. I got an internship at Dish Network, really to get back to Colorado. Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. It was also meant to standardize privacy laws across member EU nations. ”) GDPR’s stateside influence In the U.S.,

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Ads for cannabis are now allowed on Twitter

Search Engine Land

Advertisers are only allowed to target geographical areas within the United States where they are authorized to promote cannabis products or services online. THC content in California, Colorado, and Puerto Rico. Twitter will only accept ads from licensed cannabis advertisers who have been pre-approved by the company. What Twitter says.

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Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023!

SaaStr

Cyvatar is a technology-enabled cyber security as a service (CSaaS) provider disrupting a $150 billion industry by introducing and delivering smarter, measurable managed security subscriptions to help you achieve compliance and security faster and more efficiently. Join these incredible companies to experience all the value of SaaStr!

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HubSpot’s June 2023 releases: The manager’s guide

Martech

Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub. Global Privacy Control capabilities are required by the California Consumer Privacy Act (CCPA) and Colorado Privacy Act (CPA). Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

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