Remove Commission Remove Drivers/motivators Remove Sales Remove SPIN cycle
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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

How the marketing, sales and customer/account management teams work together is also critical to success. I’ve watched marketing teams create coordinated, account-focused multi-channel campaigns — and fail to include their sales teams at all. Especially for those working long sales cycles, brand investments are a must.

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