ConversionXL
MAY 27, 2022
Around 57% of buyers say that thought leadership builds awareness for a new or little-known brand, and 53% say it’s important for new and small companies to produce thought leadership to consider working with them. To win at thought leadership, be different.
SalesLoft
MARCH 19, 2019
Roberge: This is a classic example of understanding the psychology of sales, whether it’s a difficult customer situation, two reps fighting over commission, or a misunderstanding between marketing and sales. Next, move to build a solution, and show your team how it fits into the broader picture. First, actively listen.
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