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Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents

Search Engine Land

The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. The commission alleges that sellers are now required to pay for advertising to reach Amazon’s large online shopper base, resulting in less relevant search results and higher-priced products for shoppers.

Price 111
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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools. Dig deeper: Adobe’s roadmap for B2B, CDP and product analytics Market share. regulators. Possible response.

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5 reasons Amazon Ads is better than Google Ads for ecommerce

Search Engine Land

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. However, Amazon also charges a percentage sale commission for any product sold on their platform.

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4 simple ways to put an end to unprotected paid search by Adthena

Search Engine Land

Unauthorized third parties, including competitors and affiliates, may create websites or ads that closely mimic the appearance and messaging of genuine brands, leading unsuspecting consumers astray – and reaping commissions they aren’t entitled to. The possible budget wastage is substantial.

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Lifting the lid on Google’s black box to find growth by Adthena

Search Engine Land

Through Adthena’s Market Trends report, you can closely monitor trends in CPC, the distribution of spending across different advertising channels and your competitive market share. Ad hijacking presents a twofold financial challenge for brands: Affiliates dishonestly obtain commissions they have yet to earn from brands.

Growth 106
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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

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3 search misconceptions about affiliate marketing debunked

Search Engine Land

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.