How to Create a Demand Funnel (for 44X Revenue)
ConversionXL
APRIL 28, 2020
While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products. An MQL is deemed worthy of a response from our sales team, and an SDR begins pursuing the SQL. But if you have only a 5% conversion rate from MQL to SQL, something might be up.
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