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Your Contact Center Can Earn Money for Your Company, Too

Salesforce

In today’s uncertain economy, companies are seeking ways to optimize spending and do more with less. That’s especially difficult for contact centers, where siloed data, disconnected systems and labor shortages already lead to long wait times. We’ve outlined actionable steps to help turn your contact center into a revenue generator.

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Google Search Organization markup adds name, address, contact information, and other business identifiers

Search Engine Land

Google Search added new Organization markup which now supports name, address, contact information, and other business identifiers. It should help searchers “more easily find your organization’s details on Google Search,” the company said. Here is the illustration of how it looks: Reporting.

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Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T

Search Engine Land

Prompt: Tell me all the points I need to follow to make an EEAT SEO-optimized contact us page Answer: To create an EEAT (Expertise, Authoritativeness, Trustworthiness 1 ) SEO-optimized Contact Us page, consider the following points: 1. Multiple contact options: Provide various contact options to cater to different preferences.

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Nimble CRM Contact Syncing – Best Practices

Adaptive Business Services

Please note – While this article discusses Nimble CRM specifically, contact syncing between any two applications may raise similar concerns. Being able to sync your contacts between Nimble and another source is something that is welcomed by most users. You can create groups of Nimble contacts via the use of tags.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. The challenge?

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How contact tracking tech can reconnect brands with former customers

Martech

We’ve got thousands of customers, but marketers switch companies every couple of years. Automated contact tracking turned out to be the answer. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies. Candidate and company profiles: Preview and expand search results to find a candidate's job history and career experience or a company's details.

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Intent Signal Data 101

This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? But there are many intent signal data options and many confusing terms used to describe them. What exactly is first-party, second-party and third-party data? Which type of intent data is best for meeting specific goals?

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.