3 Exercise Tactics to Whip Your Brand Message Into Shape
Hubspot
OCTOBER 21, 2011
If you can narrow down what your entire brand message is in a mere 7 words (or fewer), than you have clearly defined exactly what your brand does in a short, elevator speech format. And that is exactly what you need to do with your brand. This statement should reflect what your brand can deliver, believes, stands for, and does.
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