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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 79
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 131
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TechTarget Announces Closing of BrightTALK Acquisition

SBI

It’s a very powerful combination that will enhance our customers’ abilities to use our purchase intent data to grow their revenues and increase their market share.” The cash purchase price is $150 million, subject to working capital and other adjustments. We are excited to join forces with TechTarget.

Closing 50
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Sales Compensation: The Ultimate Guide

Hubspot

If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase average contract length. Increase upsell/cross-sell rate. This structure is relatively rare in selling organizations.

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How to Create a Structured and Scalable Sales Process

Highspot

Nurture and Crossell / Upsell Selling does not end with deal closure or hitting quarterly targets. These could range from increasing revenue to expanding market share or improving customer retention. Who are you selling to? Proposal: Send a tailored proposal with pricing and an implementation plan.

Process 52
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What Is The MEDDIC Sales Process? Deep-Dive Into The Methodology

Gong.io

Because nothing grabs a buyer’s attention faster than talking about what they could lose (market share, deal size, annual contract values, etc.). Champion : Who will sell on your behalf inside the buyer’s organization? But the MEDDIC sales methodology says even a focus on selling skills isn’t enough. . Preventable?

Process 62
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. High-tech innovation and marketing expertise are two cornerstones of the U.S. What is the "Chasm"? Technology Adoption Lifecycle. A war analogy.