Search Engine Land

OCTOBER 17, 2023

Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example ). Executed well, those initiatives will put you and your team in a great position when it’s time for performance reviews or contract renewals.

Angle 122

Angle Strategize Strategic planning Territory 122

Search Engine Land

NOVEMBER 17, 2022

As mobile internet usage has grown over the past 10+ years, so has it increased from the perspective of search market share. Sorry tablet, but with your market share contraction since 2019, you get rolled in with desktop in my opinion). Get the daily newsletter search marketers rely on. Performance.

CTR 106

CTR Campaign Engineering Contract 106

Search Engine Land

JANUARY 6, 2023

Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Confirms Layoffs Of Contract Employees. 2009: Google released “a substantial number” of its contract and temporary employees, but the exact number wasn’t known. year vs. year.).

Sports 121

Sports Gambling Manufacturing Launch 121

Lead Fuze

JUNE 27, 2023

Here’s what they do: Tasks Performed by Influencer Marketing Agencies An influencer marketing agency undertakes several tasks that facilitate successful collaborations between brands and influencers: Sourcing relevant influencers: The agency identifies content creators whose followers align with the brand’s target market.

Negotiate 52

Negotiate Contract Campaign Contact 52

SaaStr

JANUARY 9, 2020

It’s very hard to even get 5% market share across the entire application / SaaS layer. Look at the JEDI contract. Or at least, just as large or close. Here are Gartner’s estimates of each segment: But, the SaaS/application layer is much more diverse than just 3 main vendors. That’s really all you can ask of an acquisition.

Contract 97

Contract Engineering Trust Market share 97

Highspot

JANUARY 14, 2024

Clarify the Virtual Selling Process There may be apprehensions about information security and contract signing for customers new to online sales interactions. Competitors using these modern platforms may outpace you, potentially capturing your market share.

Quota 52

Quota Sell Sales Contract 52

SaaStr

JULY 29, 2021

Partner ecosystems are having incredible growth as brands seek to compete for differentiation and market share,” added Jason Lemkin, SaaStr’s CEO & Founder. Yes, send me the contract.” . “By leveraging strong partnerships, we are creating first-class customer experiences that exceed our customers’ expectations.”.

Promote 96

Promote Government Contract B2B 96

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 74

Trust Objectives and Key Results Engineering Negotiate 74

Sales Hacker

JANUARY 13, 2021

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 74

GTM Negotiate Profit margin Contract 74

SBI

DECEMBER 28, 2020

It’s a very powerful combination that will enhance our customers’ abilities to use our purchase intent data to grow their revenues and increase their market share.” It allows us to increase our original content, grow our opt-in audience of registered members and add a material amount of proprietary first-party purchase intent data.

Closing 50

Closing Finance Contract Cross-sell 50

Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts.

Gaming 98

Gaming Cross-sell Sales Finance 98

SaaStr

FEBRUARY 16, 2021

Churn-and-burn contracts. If you hire reps from companies that dominate their market (80%+ market share), they usually lack the toolkit to compete with other vendors. You have to make sure your reps are saying the right things. Especially if you aren’t training them well. Hiring folks that can’t do competitive sales.

Quota 74

Quota Commission Sales Contract 74

Hubspot

OCTOBER 16, 2017

Increase average contract length. You can pay: when the customer signs the contract. If you’re a subscription business, it can still disrupt your cash flow; after all, if you give a rep commission on the entire contract when you get the first check, you’re paying in advance of the customer’s subsequent payments.

Commission 91

Commission Quota X-functional Non-Profits 91

Lead Fuze

JANUARY 1, 2022

OEM licenses are larger than direct to end-user contracts because the licensee is usually pushing out software to their entire customer base or a large portion of it. One OEM contract can give thousands or tens of thousands access to licensors software. Licensing OEM software Sellers. New OEM Software Structure. Exclusivity.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Search Engine Land

JANUARY 24, 2023

Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. By creating a more competitive market, search marketers can benefit from better search options and more competitive pricing. This means Microsoft is driving higher quality leads than Google.

Campaign 93

Campaign B2B Networking Price 93

Sales Hacker

AUGUST 7, 2020

They also have well-developed workflows for lead-processing and drafting and revising of contracts. They will often sell to as many customers as possible to quickly capture market share, rather than spending time on pre-sale activities. Start-ups often develop informal workflows from “scratch.”

Start-ups 77

Start-ups Non-Profits Territory Sales 77

Search Engine Land

DECEMBER 28, 2023

Microsoft Microsoft’s Performance Max launched in open beta in July, with select marketers able to access its full inventory and serve ads across its network. The new Bing failed to take any market share from Google after six months. Microsoft introduced AI-generated headlines and descriptions for ad campaigns in August.

Retail 123

Retail X-functional Launch Non-Profits 123

Search Engine Land

JANUARY 7, 2023

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Apparently In Limbo, As Contract Running Out. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Where’s AP In Google News?

Engineering 99

Engineering Non-Profits Electricity Networking 99

ConversionXL

APRIL 24, 2019

A mid-season trade for a player in the final year of a contract provides a short-term roster boost. But it delivers year after year of new talent—talent that’s under contract for years to come. Takeaway : The positive impact of market share compounds—especially for software adoption. Network effects.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Hubspot

JUNE 3, 2016

We'll order airline tickets over the network, make restaurant reservations, and negotiate sales contracts. 6) "There's no chance that the iPhone is going to get any significant market share. He argued the iPhone might end up with "2% or 3%" of the market share, but no more. that market share figure jumps to 40%.

Negotiate 53

Negotiate Contract Networking Market share 53

Highspot

DECEMBER 5, 2023

These could range from increasing revenue to expanding market share or improving customer retention. Close: Finalize the sale and sign contracts. Real Estate Sales Real estate sales processes involve understanding client needs and guiding them through property selection in specific geographic markets.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Pointclear

MAY 15, 2012

It’s a simple formula that jump-starts a discussion with sales management and helps C-Level types understand that this magic of marketing is more science than magic when it comes to lead generation. Quota dollars / average sales price / buying percentage (45%) ii / close ratio (your market share) = inquiries needed to make quota.

Quota 66

Quota Contract Pipeline Follow-up 66

Gong.io

AUGUST 15, 2022

Analyzing customer churn can provide you with some much-needed insight into essential business metrics, allowing you to identify issues that lead to clients leaving early or not renewing contracts. . Some important indicators for SaaS companies would be low NDR (net dollar retention) or GRR (gross retention rates).

Non-Profits 62

Non-Profits Clients Education Start-ups 62

SalesHandy

JULY 12, 2022

Here are a few criteria you can use to identify your best customers: Most loyal customers (ones that have stayed with you the longest) Most profitable deals Customers that have brought in the most amount of referrals Customers with the most upsells/cross-sells Most satisfied customers Customers with the most number of contract renewals.

Customers 59

Customers Cross-sell Represent Contract 59

Sales Hacker

FEBRUARY 7, 2018

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. Randy was let go in July. However, the growth accelerated substantially in 2016. Impact of sales hacking visualized. Such a deal will offset all other deals.

Growth 87

Growth GTM SQL Strategic partnership 87

Openview

APRIL 3, 2018

You need to decide what you are optimizing for – new logo acquisition, deal size, multi-year contracts, payment terms, etc. For example, as an early stage startup, your goal may be coverage – you need to land as many logos as you can to beat out your competitor and grab market share.

Commission 72

Commission Account management Quota Sales 72

SaaStr

JUNE 2, 2021

And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. And why do they do that? Well, hybrid matters because SaaS today, is so mature. And that’s the meat of this.

Sales 97

Sales Up-sell Price Start-ups 97

SaaStr

JUNE 7, 2019

We weren’t optimizing for prices, we’re in uncharted water, we’re creating a new category, and for us it was like market share and creating a new space as quickly as we can. And if you do a three year contract, that kind of tends to hide the problem away. We don’t do a lot of multi year contracts.

Price 51

Price Contract Up-sell Product 51

Gong.io

JUNE 8, 2022

Because nothing grabs a buyer’s attention faster than talking about what they could lose (market share, deal size, annual contract values, etc.). Here’s what this discovery-oriented sales process uncovers about each one: Metrics : This focuses on the economic impact of your solution.

Process 62

Process Objectives and Key Results Quota Sales 62

Spiro Technologies

DECEMBER 2, 2022

Which is how we’re managing through the change at retail, by increasing our market share because everybody is under pressure. Everybody is under pressure, and we’re just widening our market share. Adam Honig: Some guy it was when he saw the sign on the building for another guy’s when he had a signed contract.

Closing 52

Closing Retail Manufacturing Up-sell 52

SBI

MARCH 4, 2015

It’s not unreasonable or uncommon for people to use new products as the trigger to re-think their sales and marketing process, handoffs, and KPIs. Budgets are suddenly open to re-tooling and even organizational responsibilities are reshaped, all in support of the new product’s promise for revenue, market share and higher margins.

Sales 54

Sales Contract Engineering Launch 54

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 66

Closing Customers Niche Cross-sell 66

Hubspot

OCTOBER 3, 2013

Worse, because Google has 80% of the search market in the United States, and even greater market share in other parts of the world, marketers can''t just stop dealing with Google. The full video is embedded below, and it’s a must-view for all marketers.). “However, this is not the case, nor is it planned.

Engineering 73

Engineering Commission Referrals Contract 73

Hubspot

OCTOBER 28, 2019

This immediately boosts both revenue and profit, which the company can utilize to expand marketing and distribution, as well as cover R&D costs. When price skimming is their tactic, companies know that their market share will be small to start. Doesn’t make sense: contracting, consulting, and professional services.

Price 40

Price Profit margin B2B Entertainment 40

Gong.io

FEBRUARY 9, 2019

Start Your Meeting with an “Upfront Contract”. Set an “upfront contract” near the beginning of the meeting. The folks at Sandler Sales Training invented the upfront contract. Market dynamics and market share. Burger King has encroached on McDonald’s market share and the two are in a heated marketing battle.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

SBI

MARCH 25, 2014

Here’s a scenario to chew on: Fred learns that a customer he’s worked with for several years, who has repeatedly given him good reviews, has just signed a contract with a rival company to implement a project his company could have done. Connect with Michael via Twitter @TopSalesDog. But there’s more to the story than that.

Healthcare 53

Healthcare Drivers/motivators Entertainment Education 53

SaaStr

NOVEMBER 26, 2019

We ended up capturing 92% of this health care market share within the state of Michigan. We ended up creating a healthcare app that connected all the substance abuse manage care agencies with their providers, and their payers, and the state system. It was truly the time of my life. I mean, who wants to sell old stuff?

Inside sales 84

Inside sales Sales Up-sell Pipeline 84