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LinkedIn rolls out new ad performance measurement features

Search Engine Land

LinkedIn introduced tools and upgrades to assist marketers in measuring their ad campaigns more effectively: Conversions API (CAPI). LinkedIn asserts that its new Conversions API is designed to be “privacy-compliant and future-proof.” Document Ads allow advertisers to promote documents (e.g. Website Actions.

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4 new Microsoft features, and 5 other December updates

Search Engine Land

Microsoft says “Smart remarketing lists have been proven to drive increased performance across the Microsoft Search and Audience Networks. Advertisers who leverage these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search Network.1

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How to Promote Your Digital Marketing Agency on Social Media

Lead Fuze

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Encourage them to share relevant posts about your services, success stories, or industry insights on their personal networks. Why is this important?

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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Twitter blocks links to Meta rival Threads

Search Engine Land

Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. The move means it will be more difficult for people to track down conversations on Threads and locate users’ profiles. Users noted that while some links worked, others noticeably did not.

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This day in search marketing history: March 7

Search Engine Land

Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate. Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services.

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