Search Engine Land

JANUARY 25, 2024

Over time, more relevant ads lead to higher conversion rates and stronger brand loyalty. Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. YouTube has 2.1

Objectives and Key Results 112

Objectives and Key Results Campaign Finance Real Estate 112

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? You see, microcopy is practically everywhere, and in many scenarios, might influence a user’s decisions more than the big headline or body copy, simply because it’s closer to the point of conversion.

Conversion 101

Conversion User Experience UX CTR 101

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? You see, microcopy is practically everywhere, and in many scenarios, might influence a user’s decisions more than the big headline or body copy, simply because it’s closer to the point of conversion.

Conversion 84

Conversion User Experience UX CTR 84

ConversionXL

JULY 28, 2020

Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. All these steps are relevant to implementing nudges online.

X-functional 163

X-functional Drivers/motivators Retail Price 163

ConversionXL

APRIL 27, 2017

User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Thus, the conversion potential is reasonably high.

Product 90

Product UX User Experience CTR 90

ConversionXL

APRIL 3, 2019

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. You stop focusing on presenting “numbers” and present information. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

FEBRUARY 11, 2016

Earlier this week, I wrote an article on mobile UX optimization. A paid ad could be what triggers a decision, but the actual conversion could take place online, for example. Before you can write ads and create conversion funnels that work, you need to step back and look at the bigger picture.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Hubspot

AUGUST 14, 2013

It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce. Visitors Flow.

CTR 73

CTR UX User Experience Engineering 73

ConversionXL

MARCH 3, 2016

sessions or conversion rate). Custom reports collect the data and present it in a way that makes it easier for you to analyze. Session Duration”, “Pageviews” and “Bounce Rate” out for any other metric, including conversion metrics and goal completions. Dimensions describe characteristics (e.g.

Customers 91

Customers UX Referrals Non-Profits 91

ConversionXL

NOVEMBER 29, 2017

In reading advice about how long to run a test or what statistical significance threshold to use, you probably saw claims like “Always aim for XX% significance” or “Don’t stop a test until it reaches YYY conversions” – where XX% is usually a number higher than 95%, and YYY is usually a number higher than 100. Let’s see why.

A/B testing 112

A/B testing Conversion CTR UX 112

Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. CR: Conversion Rate. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

Hubspot

AUGUST 11, 2014

Here is the information that I presented in my infographic guide to decreasing bounce rate. 3) Pour everything you’ve got in to UX. If you 1) know your user, and 2) give them what they want, and 3) have sick UX, then you could have successfully created a bounceable page. Your CTR goes up. Here’s the kicker.

UX 74

UX CTR Strategize Niche 74