Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Conversion 88

Conversion Objectives and Key Results Drivers/motivators Trust 88

The 5% Institute

OCTOBER 20, 2022

Selling finance products can sometimes feel a bit harder than selling other product types. Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Finance Products – 5 x Effective Tips.

Finance 138

Finance Product Sell Objectives and Key Results 138

Search Engine Land

SEPTEMBER 11, 2023

In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes. Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021.

Profit margin 139

Profit margin Objectives and Key Results Campaign Conversion 139

The 5% Institute

APRIL 12, 2021

One of the most common sales objections you’ll come across, is the I need to talk to my wife objection. So how do you handle the I need to talk to my wife objection in a way that’s not pushy or in a way that lacks empathy? The I Need To Talk To My Wife Objection – Why It Comes Up. Prevention Is Better Than A Cure.

Objectives and Key Results 145

Objectives and Key Results Objection handling Price Up-sell 145

Salesforce

APRIL 11, 2023

As you can imagine, selling was a struggle through all of it. We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease.

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Veloxy

NOVEMBER 30, 2023

Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. And then pass the book to your field reps.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

SalesLoft

SEPTEMBER 18, 2023

In its seemingly short (but realistically long) presence in the market, artificial intelligence is transforming the way sellers sell. At Salesloft, we’ve seen extraordinary results with the first AI-powered revenue workflow platform. The more instructions your team provides, the better results they’ll get.

Conversion 52

Conversion Product Objectives and Key Results A/B testing 52

SalesLoft

SEPTEMBER 18, 2023

In its seemingly short (but realistically long) presence in the market, artificial intelligence is transforming the way sellers sell. At Salesloft, we’ve seen extraordinary results with the first AI-powered revenue workflow platform. The more instructions your team provides, the better results they’ll get.

Conversion 52

Conversion Product Objectives and Key Results A/B testing 52

The 5% Institute

APRIL 12, 2021

One of the most common sales objections you’ll come across, is the I need to talk to my spouse objection. So how do you handle the I need to talk to my spouse objection in a way that’s not pushy or in a way that lacks empathy? The I Need To Talk To My Spouse Objection – Why It Comes Up. This is by qualifying.

Objectives and Key Results 132

Objectives and Key Results Objection handling Price Up-sell 132

Veloxy

SEPTEMBER 28, 2023

Two people could be selling the same product, but experience very different results. You’re not just selling a product or service, you’re selling yourself. Know Your Product Well Before you start thinking about the most effective sales techniques, you need to cover the basics.

Objectives and Key Results 264

Objectives and Key Results Pitch Angle Sales 264

Lead Fuze

JULY 25, 2021

9 Overcoming Sales Objections Strategies for Getting Your New Product Launch Marketing Plan on Track. Even when they do, overcoming sales objections needs to be your next goal. Overcoming sales objections of all of those leads is possibly the biggest differentiator between those who succeed and those who don’t.

Objectives and Key Results 105

Objectives and Key Results Sales Up-sell Start-ups 105

Veloxy

FEBRUARY 13, 2023

Five examples of close ended sales questions Have you used a similar [product/service] before? Are you interested in purchasing this [product/service] in the near future? On a scale of 1 to 10, how likely are you to recommend this [product/service] to a friend? Rather, it will create a rabbit hole of a sales conversation."

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

The 5% Institute

MAY 6, 2021

In this article, we’ll explore how to sell any product, by focusing on these eight key selling tips. How To Sell Any Product – 8 x Selling Tips. How To Sell Any Product Tip #1 – Meet With Decision Makers. How To Sell Any Product Tip #2 – Use A Pre-Frame/ Intent Statement.

Sell 145

Sell Product Objectives and Key Results Presentation 145

Lead Fuze

JULY 5, 2023

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. Don’t brush off their objections like dandruff on your shoulder.

Price 52

Price Objectives and Key Results Negotiate Sales 52

The 5% Institute

NOVEMBER 25, 2020

Sales can be won or lost based on how you present and carry yourself – which is why sales professionalism is key to your success. In this article, we’ll explore what sales professionalism is, as well as the five key factors you need to position yourself as the easy choice for your potential clients. These are: Setting expectations.

Objectives and Key Results 145

Objectives and Key Results Repeat business Sales Clients 145

Sales Pop!

JUNE 10, 2022

This article will discuss 14 tips for setting yourself up for a successful sales call. Instead of letting workplace stress inhibit your productivity and ability to make great calls, learn to cope with it. For example, you could implement a five-minute meditation session and follow it up with listening to your favorite song.

Objectives and Key Results 97

Objectives and Key Results Sales Prospecting Territory 97

Gong.io

DECEMBER 14, 2022

It’s not hard to set sales objectives. A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Setting these kinds of sales objectives can be hard, especially when you do it for the first time.

Objectives and Key Results 62

Objectives and Key Results Quota Profit margin Cold Call 62

Tibor Shanto

AUGUST 5, 2021

With my clients, we focus on Objectives, the definition is as follows: Buyers will see value in those services and/or products that remove barriers, obstacles, or help bridge gaps between where the buyer is now – and – their objectives! The challenge for many sellers is defining Objectives. Productivity.

Objectives and Key Results 293

Objectives and Key Results CRM Sales Prospecting 293

Search Engine Land

APRIL 8, 2024

Your “investment” includes all costs involved in creating and distributing your content, such as: Content creation (writing, design, video production, etc.). Add up all these costs to get your total investment amount. Your content marketing goals should align with your overall business objectives. Conversion rate.

Objectives and Key Results 116

Objectives and Key Results Promote Campaign Drivers/motivators 116

ClickFunnels

OCTOBER 22, 2021

They will call and get on the phone with a salesperson who will upsell them on another, slightly more expensive product, and maybe upsell again if they accept the first offer. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. The results?

Sell 246

Sell Objectives and Key Results SQL B2B 246

The 5% Institute

DECEMBER 2, 2019

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management? What Is Key Account Management?

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. But what’s the catch? Why is CI what’s missing from this equation?

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. But what’s the catch? Why is CI what’s missing from this equation?

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

Veloxy

JANUARY 23, 2024

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Product Sampling & Demonstrations Product sampling and demonstrations remain reliable strategies in a field marketer’s arsenal.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Tibor Shanto

SEPTEMBER 28, 2021

Most people when challenged or pushed will revert to their comfort zone, and for sellers, comfort is their product. Yet every time we do an exercise around what “you sell”, we see a different result. The goal is to align with their objective and desired outcomes. I know what you’re thinking, “not my team.”

Objectives and Key Results 167

Objectives and Key Results Appointment Prospecting Up-sell 167

Veloxy

JUNE 21, 2021

If you sell telecommunications, your cold calls could and should be different than a salesperson selling software. If you sell IT services, your cold calls could and should be different than a financial services consultant. You can use these scripts, tips, and tricks to up your cold call game. Introduction.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

SalesProInsider

AUGUST 13, 2020

Whether they are face-to-face or virtual, productive sales conversations are not a sideline sport. This episode of virtual selling, concrete results will help YOU make it a participative sport! Think about the last sporting event you watched…the key word is watched. Nope, in selling efforts, collaboration is king.

Conversion 127

Conversion Sports Objectives and Key Results Gaming 127

criteria for success

MARCH 11, 2020

Handling objections at the close is a common hurdle salespeople must overcome when finalizing a deal. Different buyer personas may also pose final objections to confirm they're making the right decision by purchasing your product or service. Objections are Opportunities. Handling Objections. Download Now.

Closing 69

Closing Objectives and Key Results Objection handling Cross-sell 69

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Key Factors Affecting Salesforce ROI Several factors influence Salesforce ROI, including user adoption, data quality, customization and integration.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Understanding Sales Velocity To harness the power of sales velocity, it’s crucial to grasp its fundamental concept and its key components.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Sales Hacker

JUNE 17, 2020

The notion that consultative selling is the optimal way to sell has been around since the last millennium. The concept was coined in the 1970s in the book Consultative Selling by Mack Hanan. To compete in this “new buying normal,” we need to modernize what we mean by and how we execute consultative selling. KEY-RESULTS.

Consult 70

Consult Objectives and Key Results Sell Management Consulting 70

Highspot

JUNE 6, 2023

Boardrooms across the globe are dialed in on sales productivity, and rightly so. Sales productivity is the backbone of revenue generation, and during a time when businesses are being forced to achieve more with less, strengthening it has never been more vital. What is Sales Productivity?

Closing 52

Closing Product Objectives and Key Results Quota 52

Lead Fuze

JUNE 29, 2021

With a well-organised and properly implemented sales strategy, not only will you and your team be striving for gold, but you’ll also be able to identify risks, tie up loose ends and address problems before they become too much to deal with. A sales strategy is plan that outlines how a business is going to sell its products or services.

Conversion 119

Conversion Sales Objectives and Key Results Pipeline 119

Lead Fuze

SEPTEMBER 16, 2023

In the cutthroat world of sales and marketing, standing out takes more than just a unique product or service – it’s about knowing your leads, their journey, and their intent. You’ll discover the 9 key metrics to monitor and analyze your leads effectively. We focus on 9 key metrics. So how does it all work?

Objectives and Key Results 52

Objectives and Key Results Lead generation Campaign CRM 52

SBI

MAY 14, 2021

Allego Launches Enhanced Conversation Intelligence Product, Adds Significant New Artificial Intelligence Technology. Needham, MA - May 11, 2021 - Enhanced Conversation Intelligence. Allego , the leading sales learning and enablement platform provider, today announced its enhanced Conversation Intelligence product.

Launch 35

Launch Conversion Product Objectives and Key Results 35

The 5% Institute

JUNE 9, 2020

Every sale initially starts with a conversation; therefore – improving your sales conversations are critical to your closing success. But what makes an excellent sales conversation? 5 x Effective Tips To Improve Your Sales Conversations. 5 x Effective Tips To Improve Your Sales Conversations. Building commonality.

Conversion 98

Conversion Objectives and Key Results Clients Sales 98