Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 122

X-functional Networking Gaming Represent 122

Search Engine Land

FEBRUARY 7, 2024

This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. Value-based bidding enables you to prioritize conversions differently based on their value to your business. What is value-based bidding? Watching a video.

X-functional 125

X-functional Non-Profits Objectives and Key Results Profit margin 125

Search Engine Land

APRIL 7, 2023

where it’s relatively weak (and a simple Excel function would work better). ” If you’re looking to use ChatGPT for functions like content creation or keyword research, it’ll become apparent very quickly that the tool was not designed to be an SEO solution (even if it can be helpful with SEO functions). .”

X-functional 119

X-functional Engineering Conversion Product 119

Search Engine Land

JUNE 7, 2024

The pitfalls of trend-chasing: Staying true to your brand In business, there’s a long-standing concept brought back into the conversation by folks like Simon Sinek. If they’ve told you themselves they’re looking for an answer to x or y, all the better. Business isn’t a finite battle, but often, we act like it is.

Intrinsic 110

Intrinsic X-functional Angle Niche 110

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). But let’s be real.

B2B 126

B2B X-functional Pitch Click Through Rate 126

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. Formulate a written AI policy.

X-functional 118

X-functional Customer Relationship Management CRM Relationship Management 118

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 92

X-functional Angle Government Education 92

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that achieved first value delivered in under x days. Customers that converted in the last year that had a sales cycle of less than x weeks. Acquisition Efficiency. Expansion Potential. Advocacy Potential.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ClickFunnels

AUGUST 8, 2021

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. A wide variety of proven page templates have been optimized for conversions.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Search Engine Land

DECEMBER 28, 2023

New GA4 fractional, cross-channel web conversions feature on April 18. ” In November, Google began testing a new SGE ad format and then rolled out new AI features within SGE to boost product visibility and conversions. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 130

Retail X-functional Launch Non-Profits 130

The 5% Institute

OCTOBER 26, 2021

Coaching For Sales Performance – 5 x Important Reasons. By training your team in the right way to conduct their coaching for sales performance conversations, handling objections and asking for the sale , you’ll reap the rewards again and again. Coaching For Sales Performance Reason #1 – Alignment. Reason #4 – It Builds Resilience.

X-functional 145

X-functional Sales Clients Closing 145

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This means that personalization and related technologies left the “nice to have” category for good.

UX 115

UX Technique Conversion Product 115

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 66

X-functional Referrals Sales Follow-up 66

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 110

B2B Conversion B2C SQL 110

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. To improve freemium conversion rates, it’s essential to set appropriate product limitations for free accounts. Set the right product limitations for your free account.

GTM 91

GTM X-functional Inside sales User Experience 91

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 93

B2B GTM Objectives and Key Results X-functional 93

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Conversion Optimization as a Mainstream Discipline.

Conversion 87

Conversion UX A/B testing SQL 87

Search Engine Land

SEPTEMBER 1, 2023

I checked the SEO impact of optimizing and localizing 30 primary product category pages: These pages would generate 312,000 more organic traffic to their website and over 30,000 additional conversions within a year once content is live and ranking. Someone should have a job dedicated entirely to SEO and nothing else.

CTR 138

CTR X-functional Profit margin Contract 138

Search Engine Land

FEBRUARY 24, 2023

pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. ” This isn’t an impossible term competition-wise, though it is likely not feasible for my brand new site any time soon.

X-functional 105

X-functional Niche Start-ups Engineering 105

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Now, you don’t know why – there’s no causal link between searching and conversion. Increasing these may correlate with lower conversion rates.”. Common Conversion Activities in SaaS.

Conversion 77

Conversion A/B testing X-functional Technique 77

Heinz Marketing

JANUARY 9, 2024

If you are continuously asking yourself why it is taking so long to get X thing to market (be it a campaign, asset, or some other resource), it is very likely a process problem. Teams find out about things too late because the conversations were in an email they weren’t on. Why are things taking so long?

X-functional 94

X-functional Government Strategize Start-ups 94

SaaStr

NOVEMBER 21, 2023

An AI-driven virtual agent eliminates that with a roundtrip conversation in a humanizing way. Back in the day, AI was “Press 1 for x. Press 2 for x. The Takeaways — If you’re rapidly scaling and don’t want to scale your employees linearly, AI can play a huge role through: Integration of co-pilot functionality for onboarding.

X-functional 92

X-functional UX User Experience Gaming 92

Martech

MAY 4, 2022

Below is the transcript of our conversation. It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline. I also enjoy the fact that I still get to collaborate and work cross-functionally. How did you come to be in marketing?

X-functional 106

X-functional Cross-sell Entertainment Consult 106

Search Engine Land

MAY 6, 2024

Mark knew how I functioned and I knew how he functioned. Mark was the golden child in partnership conversations with ad platforms. I don’t remember what we talked about, just that it was one of the happiest conversations I’ve ever had. That was the beginning of our very special friendship.

X-functional 124

X-functional Sports Represent Start-ups 124

Hubspot

SEPTEMBER 5, 2018

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done. Clear Purchase CTAs. If the eye is drawn, so is the cursor.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Instead of avoiding the hard numbers, have a conversation about what is and isn’t working and set goals to work on them. The goal isn’t just to have a conversation about metrics.

X-functional 120

X-functional Trust Presentation Drivers/motivators 120

Search Engine Land

OCTOBER 2, 2023

Conversely, unpredictable or inconsistent layouts can block users from efficiently locating the necessary information. Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. To assess section headings, you can use web crawlers and extract specific elements using CSS or X Path.

X-functional 137

X-functional Engineering Angle User Experience 137

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Online-to-offline conversion rate The percentage of online visitors who make a purchase in a physical store. Geolocation platforms (e.g., Social platforms (e.g.,

Objectives and Key Results 115

Objectives and Key Results X-functional Intrinsic Construction 115

The 5% Institute

AUGUST 5, 2021

Mercedes Benz through their value messaging; have been able to surpass the cars general function. Finally, our last tip to help you with value messaging and to close more consistent sales , is that you should do everything you can to keep the conversation about them. As mentioned, the conversation should be focused on: Their situation.

X-functional 145

X-functional Presentation Clients Closing 145

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. This forcing function happens monthly to pause and think structurally about your business. They grew 2.5x

Go To Market 104

Go To Market GTM X-functional Objectives and Key Results 104

Martech

JANUARY 9, 2023

The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. It’s a good descriptor because these reports expand the analysis of conversions into multiple touchpoints and a fuller user journey. Making the most out of GA4’s machine-learning features.

X-functional 113

X-functional Technique Conversion Launch 113

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121

UX X-functional A/B testing Follow-up 121

ClickFunnels

JULY 22, 2021

I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). One of the most important concepts in copywriting is the distinction between features and benefits: A feature is a quality or a function of a product (e.g. Have an impressive accomplishment under your belt? These shoes are waterproof” ).

X-functional 246

X-functional Gaming Pitch Government 246

Martech

OCTOBER 20, 2022

The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 86

X-functional Objectives and Key Results Technology Technology 86

Martech

JUNE 6, 2023

Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business. As you begin having these conversations with your partner teams, clearly communicate your intention to migrate and the intended timing.

X-functional 110

X-functional Cross-sell Contract Up-sell 110

The 5% Institute

MARCH 30, 2021

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. It allows you to control the process and conversation. Your average conversion rate per conversation. Related article: Qualities of A Leader – 10 x Needs For High Performance.

Outside Sales 145

Outside Sales X-functional Inside sales Sales 145

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge.

X-functional 163

X-functional Drivers/motivators Retail Price 163