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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

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What is Revenue Enablement?

Highspot

It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more. The goal is to simplify the complexities of today’s selling environment and create a smoother experience for buyers and sellers. Why Do You Need Revenue Enablement?

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Fewer Inbound Leads in 2024? 3 Things Sellers Should Do to Hit their Numbers.

Hubspot

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) Budgets were inflated and inbound leads were plentiful, which created a distorted view of what it’s like to sell. We all know buyer research is changing.

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What Artificial Intelligence Means for Sales Enablement

Highspot

The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. AI can amplify and accelerate work across your go-to-market, but it can’t replace the people. Enter generative AI and its potential to automate, co-create, and deliver intelligence.

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5 Traits of Game-Changing Chief Revenue Officers

Salesforce

Trait 2: Data-obsessed CROs own the go-to-market strategy. Should we enter new revenue models, like selling subscriptions? How can we target the right customers at the right time (and on the right channel) for upsells and cross-sells? They drive pricing and product structure, and they set the buyer journey.

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8 Ways to Make Your Sales Org Recession Ready

Salesforce

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Upskill and cross-train your teams. A resilient sales org can nimbly respond to market changes whenever they arise.