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8 major email marketing mistakes and how to avoid them

Martech

Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand. This stems from jumping headfirst into personalization without thinking about how to use it to meet customers’ needs or help them solve problems.

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The 12 Best AI Assistants for Sales Teams

Hubspot

AI provides insights into sales performance and key metrics for data-driven decision-making. This led to significant improvements in three key areas: driving more high-value customer interactions, creating a seamless omnichannel journey, and increasing business from mobile marketing. The result? Sales analytics.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

You’re meeting with your company leadership to go over year-end targets. Your sales team is close to meeting their quota. Sometimes, you see better results when reps compete against one another, so brainstorm ways to gamify your SPIFFs for a little added fun. Imagine it’s the beginning of Q4. It may not feel doable.