Remove Cross-sell Remove Drivers/motivators Remove Price Remove Up-sell
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Upselling and Cross-selling: 8 Examples and Why They Work

ConversionXL

These tactics are upselling and cross-selling (respectively). It’s hard to sell customers on something they don’t know they need. It’s not about selling additional products ( this is cross-selling ), nor is it only for selling more expensive items to happy existing customers.

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How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian 

SaaStr

Have you ever wondered how you could turn PLG concepts like the freemium model into a fast-growing revenue driver for your company? You want customers to understand the product and pricing and start using it on their own. They prioritize direct selling and relationships over allowing customers to go and buy directly.

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In Matters of Pricing, Stand Like a Rock

Sales Pop!

In the global sales community, the consensus seems to be that things are much better than in the early days of post-COVID but that deals seem to take longer and require more work to cross the finish line a winner. Let’s paraphrase it, though, for the selling dilemma many of us now face – “In matters of pricing, stand like a rock”.

Price 52
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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Service 105
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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. A need to avoid price wars.

B2B 112
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5 Lessons B2B Marketers Can Learn From Costco

Heinz Marketing

As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. If you are selling a product or a service, make sure it is user-friendly. How quickly does your team respond to the inquiry up to the closed deal and beyond?

B2B 137
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5 Traits of Game-Changing Chief Revenue Officers

Salesforce

Often, CROs have risen up through a classically successful sales career, only to face an entirely new challenge: take over every revenue-generating function in the business to drive predictable growth. Level up your leadership What is a chief revenue officer? What does a chief revenue officer do? That’s … everything.

Gaming 59