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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. The following tips for organizing your ecommerce site and promoting your products will help you get more traffic and sales. Do people search by price? Perhaps categories for pricing?

UX 88
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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

These ideas came from a massive round of UX research we’ve done for eCommerce. Look at your best-selling products or best deals and emphasize them on the homepage above all other (make them #1 in the visual hierarchy). Level-up your product description copy. At the very least, question your assumptions and give ‘em a test.

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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX? Newsletter sign-up).

UX 66
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

You won’t know until you figure out what your competitors are up to. Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and and you can definitely use it for UX and conversion optimization , too. How does the user experience on my website stack up to the competition?

UX 126
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Top 20 A/B Ecommerce Test Ideas

ConversionXL

The following 20 testing ideas come from our own client-based research done over the years. Enact price increases: Increase all your product prices to compensate for the loss you take on free shipping and see how your profit compares. Test idea #9: Level-up your product descriptions. Product descriptions matter.

UX 133
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The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

But you have to architect a strategy unique to your own SaaS, and think further down the customer relationship (>90 days after sign up), as well as before they land on the site (are you attracting the right people? Aligning your goals first sets you up for the rest of the approach, and in SaaS that’s especially important.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. For example, a company with a large social media following might look like it’s thriving, but followers are a vanity metric.