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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. billion in the U.S.,

Retail 123
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Four Ways to Refresh Your Sales Asset Management Strategy

Highspot

Leading retailers know that how you sell is just as important as what you sell. Whether it’s an eye-catching window display on Fifth Avenue or a sleek website, retailers know that presentation is critical to keeping shoppers coming back for more. Cross-sell Your Content. Curate Your Display.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

I mean, we can talk a lot about this, but that’s a little bit about where we’re headed on that, but it’s definitely a change in selling process, and then it’s definitely a change in the journey. Jay Snyder: We think about low touch to some degree as low impact and I think that paradigm shift can change.

Retail 74
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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Launch: set the campaign live. We sell success. Common user testing mistakes: wrong users, attempting to get data on user perceptions, leading questions /tasks, launching and reviewing all at once, and not accounting for the full range of customer intent. Cross-sectional studies, surveys. Case reports, case studies.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Anita Nielsen.

Sales 130