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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google’s additional legal issues Google was also sued by Gannett , the publisher of USA Today, for using “deceptive commercial practices” and breaching U.S. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. antitrust and consumer protection laws in June.

Retail 121
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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52
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How to Build Business Relationships: 7 Key Tips & Helpful Context

Hubspot

Individual customers, employees, legal partners, other corporations, and a variety of other parties all sway how an organization plans and executes its overall business strategy. Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows.

Legal 75
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. This type of cross referencing will help expand the scope of your conversion measurement and allow you to shape your conversion funnel. You Need To Be Where The People Are. image source.

Territory 111
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The Ultimate Guide to Sales Playbooks 

Highspot

No matter how your strategy changes – whether that’s selling something new, deploying a new methodology, or entering a new region – sales playbooks ensure that reps know what to do, and how to do it effectively. As reps begin to sell the product, they can access the sales play to understand which actions they should take and why.

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A guide to sales workflow process to increase your profit

PandaDoc

This visual aid gives every member of your sales team a big-picture view of the entire selling process. What’s more, it makes it easy to ensure you have enough personalization to show the lead that you understand their needs (and what you’re selling!). This page is not intended to and does not provide legal advice.

Process 52