Search Ads 360: 3 best practices for advanced PPC marketers
Search Engine Land
MARCH 28, 2024
Cross-channel performance By integrating data from SA360 and other advertising platforms into BigQuery, brands can understand the role of search ads in the broader context of their multi-channel marketing efforts, optimizing the mix for better ROI. There is also the ability to set up custom variables through the floodlight tags.
Let's personalize your content