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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. Make it good for the user, and you’re most likely also making it good for Google and the searcher. In ecommerce, merchandising represents many more opportunities for product promotion.

UX 88
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. billion in the U.S.,

Retail 123
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience. What isn’t?

Referrals 129
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This day in search marketing history: February 22

Search Engine Land

Read all about it in Google page experience update for desktop now rolling out. Microsoft Launches Search Prizes With Virgin In UK: Big Snap Search 2008: Microsoft was running another search and win promotion. Six Minutes With Former Ask CEO Jim Lanzone 2008: What was the most hyped thing Lanzone was seeing? for adult websites.

Launch 92
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Doorway pages: An SEO deep dive

Search Engine Land

Williams-Sonoma, Inc.”), French press coffee maker manufacturer Bodum sued their former retail partner Williams-Sonoma under similar circumstances. Williams-Sonoma had sold Bodum products for a time but eventually discontinued selling them, opting instead to manufacture their own branded French press coffee makers. The Bodum v.

Territory 104
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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

It offers time-saving alerts, workflow tools, and a cross-platform reporting dashboard. Traffic Booster is geared towards eCommerce retailers and takes care of every aspect of your PPC marketing, automating your whole PPC lead generation process. WordStream is designed to make DIY PPC management easier and more streamlined.

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How to Increase Ecommerce Conversion Rates

ConversionXL

If I had to pick one thing that would sell a product online, it’s images. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them. Recommended reading: How Does Product Copy Format Affect User Engagement?