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Salary and Career: Kathleen Voboril can make martech sing

Martech

I kind of got to choose which unit to work with and I went and led digital for GE Transportation, which was a $5 billion business, but GE’s smallest division. A: What I was doing in transportation was great and really well received across the company, but I couldn’t get bigger budgets. Q: Sounds great, what made you leave?

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.

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Telecoms Aren’t Attracting Enough Workers — Here’s How You Can Excite Them

Salesforce

Prospects see the industry as antiquated — not sexy and forward thinking like Apple, Amazon, and other technology companies. But as innovations advanced, technology companies eclipsed telecoms. They were also expected to upsell and cross-sell to these unhappy customers. How can the industry raise the interest level?

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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

For more than five years, Schneider National pushed out generic messaging around “better people, process and technology”. It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS).

GTM 81
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How Sales Teams Drive Exceptional Customer Experiences

SBI

The “product” of transporting you from point A to point B didn’t change. This shift in focus certainly started with consumer companies, but has expanded into business and technology buying. How Technology Can help Sales Deliver a Better Customer Experience. Take Uber as the poster child. And when that happens, revenues go up.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”.

Sell 78
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Episode 21: Using Artificial Intelligence and Being Innovative in Marketing with Elgin Fastener Group

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.