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Confused By New Data Privacy Laws? Start Here

Salesforce

Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-website tracking and data purchased from brokers). Doing so can help you build trust with your customers and help your company be ready for whatever comes next.

Legal 96
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How to fix a huge traffic drop after rebranding

Search Engine Land

If the products cross over, make sure you match the product descriptions and selling points to the new audience’s needs so you’re benefiting the customer. Conference in Arlington, Virginia and discussed using “domain reputation score” in their algorithm. When you are customer-first focused, SEO normally comes as a reward.

Launch 114
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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Unlike when selling into SMB businesses that kind of can go from a demo, to a conversion, to a close in a matter of days, enterprise sales is a lot more complicated and it’s hard to navigate through. So don’t expect that you can take your product that you sell now to SMB’s and sell the same thing to big companies.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. ” And she was like, “Trust me. You really do.

Pitch 63
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59
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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Why it’s important to track sales velocity How to calculate sales velocity Sales velocity example 4 things you can do to increase sales velocity Boost sales productivity with trusted AI See how AI tools from Sales Cloud can take on everyday tasks and point you to the best action for every deal. Watch the demo What is sales velocity?

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

This provision is particularly critical for companies that sell SaaS products. A complicated clause may lead to additional time spent tracking the status of recent deals, distracting sellers from their primary selling responsibilities. But, the sales rep who initially closed the deal might’ve received a substantial commission payment.