Remove CTR Remove Entertainment Remove Follow-up Remove Promote
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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Who fills out a form but never follows through to become a client or customer? Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. It attracts learners who prefer a more entertainment-based method, while those in a rush or seeking a rigorous academic structure look elsewhere.

CTR 107
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. TikTok is an entertainment platform. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. A quarter of all users fall into the millennial and Gen X demographics.

Customers 102
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Compared to educational videos, I believe pure entertainment videos are more challenging.

CTR 129
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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

It comes about when brands fail to do the following: Create engaging content that resonates with their audience. You don’t necessarily need a huge budget or fancy tech, but you do need time to research, plan, upload, optimize and promote. Do you feel like they care about educating, entertaining or understanding their customers?

Niche 100
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How SEO and content marketing work together

Search Engine Land

This content is not intended to sell something or promote the brand, but rather educate, entertain, or empower prospects. It can’t be understated how important it is these days to show up in search engines, especially Google. To sum up, each one supports the other. What is SEO? But how, exactly?

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials also have their critics. What problems can advertorials solve?

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.