Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Dig deeper: Crawl efficacy: How to level up crawl optimization 9.

CTR 118

CTR UX User Experience Engineering 118

Search Engine Land

JULY 31, 2023

Clearly focusing on your client’s objectives will inform almost everything about how you set up your programmatic activity. Increase brand awareness around their product? A Spotify-only audio campaign for pet products in France? Certain devices or audiences could be driving that up. Increase conversions?

Campaign 91

Campaign CTR Niche Networking 91

Search Engine Land

MAY 30, 2023

Being successful on YouTube requires a big budget and professional production equipment. It comes about when brands fail to do the following: Create engaging content that resonates with their audience. But generally, most businesses can find a hook or a niche that is interesting and visual enough.

Niche 100

Niche Entertainment Education Promote 100

Sales Pop!

JUNE 28, 2021

Some of the most effective tools for increasing revenue are setting up a CRM and automating business processes. Setting up an SMS integration to follow up leads or contact them manually via SMS for HubSpot. For one, you can set up chains of emails that will lead your leads to the decision to buy something step-by-step.

Niche 94

Niche CRM CTR Sales 94

Search Engine Land

MAY 19, 2023

We pull the top 10 ranking pages for your keyword and look up how many websites link to each of them. The SERPs look like this: Up against Apple, CNN and Wikipedia, we can see that ranking in the top 10 would be a challenge for smaller brands. It’s a balance between the following: Search volume. How is it calculated?

Gambling 126

Gambling Niche CTR Strategize 126

ConversionXL

NOVEMBER 25, 2020

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more.

CTR 129

CTR Entertainment Click Through Rate Education 129

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. As you can see, there are many names for marketing managers and many niches for marketing managers. Here is an example of a digital product marketing manager’s job duties: Source: Google Jobs. Others get creative.

Promote 141

Promote Campaign Pitch Niche 141

Search Engine Land

MARCH 30, 2023

It’s unique within Google News products because the publisher’s editorial team selects which stories to show readers. Grow your following : Readers can follow your publication, greatly increasing the chance your content will be shown in personalized placements. Aspect ratio : 16:9 Format : JPEG, JPG or PNG.

CTR 125

CTR Angle Click Through Rate Follow-up 125

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. Ramp up your SEO game. Ready to boost your web traffic?

Click Through Rate 90

Click Through Rate Niche Gaming Campaign 90

Hubspot

JANUARY 20, 2021

Feel out the competition and find your niche. It starts with finding your niche. Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing.

Niche 101

Niche Entertainment CTR Follow-up 101

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

JANUARY 25, 2024

But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. Sponsored cards These ads have cards with relevant content, allowing you to run ads featuring upcoming products within videos without interrupting the content. Ad placement: Where your ads appear on YouTube (e.g.,

Objectives and Key Results 111

Objectives and Key Results Campaign Finance Real Estate 111

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

Engineering 125

Engineering Niche Promote Up-sell 125

Hubspot

FEBRUARY 14, 2024

A focus on user benefits over product or service features. Expert Tips for Writing Sales Emails If you follow these sales email tips, you’ll feel less icky and more enthusiastic about your sales email campaigns. You know the best engagers, and they would eat it up! Social proof or case studies. A compelling or high-value offer.

Sales 66

Sales Follow-up Campaign Objectives and Key Results 66

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. Is the company a perfect product fit? Click-through rate (CTR): Is the number of clicks your ad gets divided by the number of times they show your ad (impressions). These are highly engaged accounts you must prioritize in your follow-up.

Objectives and Key Results 107

Objectives and Key Results Profit margin Contract Campaign 107

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re often lumped together with other maligned tactics, like cold emails and pop-ups. If your click-through rate (CTR) is declining for display ads, advertorials can help. Advertorials also have their critics.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. The results are largely definition style SEO pages , and therefore it's obvious that a product page wouldn't rank for this query. And, by the way, CTR is an indirect SEO ranking factor. New product messaging.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

APRIL 1, 2019

Marketers are intimately familiar with their industry and product. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Follow-up research highlights how the curse applies to other fields. But that familiarity isn’t always an advantage.

Pitch 133

Pitch A/B testing Up-sell Launch 133

Hubspot

AUGUST 8, 2019

For instance, check out the ad that came up in my search for “hair plugs”. In other words, PPC is your shortcut to getting to the top within your niche. What you actually pay is determined by the following formula: (Competitor’s Ad Rank / Your Quality Score) + 0.01 = Actual CPC. Benefits of PPC. Quality Score. Maximum Bid.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Hubspot

FEBRUARY 2, 2017

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. The body of a LinkedIn ad can be up to 75 characters long.

Campaign 78

Campaign CTR Non-Profits CRM 78

ConversionXL

APRIL 3, 2019

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Did you consider a competitor ?

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Hubspot

FEBRUARY 8, 2013

Have you ever done a search for your company's name in a search engine, and another brand comes up in the advertisements? But some people are doing this kind of stuff anyway, and you want to be the first ad to pop up (and maybe the only ad) when someone performs a branded search. Finding a Ridiculously Niche Audience.

Niche 72

Niche Campaign CTR Networking 72

ConversionXL

MAY 29, 2013

Too bad you’re screwing them up. Like these guys : “Run your business better today” is the best you could come up with? Humans track information in a similar fashion to the way animals follow a scent. Always make it about a single problem, single product, single offer. Be specific, always be specific.

SQL 132

SQL CTR Follow-up Start-ups 132

Hubspot

MAY 23, 2017

Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Every year, their percentage would go up. Clients expect you to have expertise in the software products they've chosen. Most marketing agencies struggle to generate recurring revenue.

Clients 72

Clients Technology Technology Contract 72

Hubspot

FEBRUARY 27, 2019

But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. Advertising on LinkedIn is a two-step process: first, setting up your LinkedIn campaign and then, creating your ad(s). Step One: Setting Up Your Campaign. How LinkedIn Ad Campaigns Work.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. 5) Product Marketing Manager. Clickthrough Rate. Engagement.

CTR 76

CTR Lead generation Campaign Sales 76

Hubspot

JUNE 29, 2020

Case studies often explain the thinking, process, and analysis behind how a team or business uses a product or solution. A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes. NerdWallet's Follower Ads. Want to learn more about LinkedIn Ads ?

CTR 101

CTR Campaign Promote Launch 101