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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

Sidebar : Bard’s output has gotten a lot better since launch. ChatGPT’s recent launch of multimodal features is the "Star Trek" computer that Google engineers have often indicated they want to be. The CTR model will change The 10 blue links will get fewer clicks because the AI snapshot will push the standard organic results down.

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce

They found that personalized product recommendations calculated by Einstein AI Product Recommendations delivered a 93% higher click-through rate (CTR) compared to human-curated recommendations. Take a look at Roots , a Canadian apparel brand. And specialty food company Stonewall Kitchen saw 4.5X higher basket rates, 4.8X

Retail 98
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This day in search marketing history: March 21

Search Engine Land

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing) 2019: But no, this didn’t confirm Google was using engagement metrics in rankings. 2022: How your ad position and CTR impact conversion rate by Jason Tabeling 2019: What do the symbols mean in Google’s Map Pack and Local Finder?

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

We launched the larger channel back in 2012 and the smaller channel in 2019. Some of my favorite examples of these are: Dude Perfect (trick shots); Rhett & Link (morning show); Mike Falzone (comedy); Pat McAfee (sports show). Click-through rate (CTR). Beardbrand currently has two different YouTube channels, one with 1.6

CTR 129
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This day in search marketing history: February 14

Search Engine Land

Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors. Google also revealed that Webmaster Central had more than a million users.

CTR 88
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YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

As long as you’ve linked your YouTube channel to your Google Ads account, it will automatically capture data on people who interacted with your videos to allow you to launch video remarketing. For instance, BT Sport is a cricket broadcaster that discovered their fans often searched for football highlights and travel content.

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A tale of two snippets: What link attribution in SGE tells us about search

Search Engine Land

So, I asked fellow marketer and my occasional collaborator Rand Fishkin (CEO of SparkToro; formerly Moz), who told me: “Even in the pre-2010 days, most SEOs I talked to had the sense that the “10-blue-links” era was fading (especially after the integration of things like Google Maps, weather, sports scores, etc.