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6 tips to track and analyze PPC results

Search Engine Land

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What are your main campaign goals? What metrics are important?

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Your job as a marketer is to get inside it.

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SEO KPIs to track and measure SEO success

Search Engine Land

SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. What are KPIs? Your SEO KPIs then track performance toward that goal.

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How to improve PPC campaign performance: A checklist

Search Engine Land

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Align and reassess client objectives Campaign performance is only as good as its ultimate objective. What is the client’s priority objective? Has this changed?

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How to create SMART SEO goals (with examples)

Search Engine Land

SEO goals aim to progress your SEO and support your broader marketing and business objectives. Ranking in the top 3 results for keyword X nationally is a specific goal. SEO metrics Rank for main converting keywords (local/organic). Organic CTR (Search Console). What types of results are there? What are SEO goals?

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A tale of two snippets: What link attribution in SGE tells us about search

Search Engine Land

Fixating on this particular iteration of an algorithm that Google uses to generate previews of search results distracts us from asking much more interesting questions. How do those impacts compare against alternative implementations of a search results page? As of Aug. However, I suspect this will be a major improvement for most users.

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How to make better SEO reports for the C-suite

Search Engine Land

You’ll appear like you are struggling to get investment and as a result, SEO won’t be taken seriously. Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI. Your SEO reports should be as short as possible and include visual aids to help people quickly understand key takeaways. SUBSCRIBE See terms.