article thumbnail

How to uncover hidden gems in your paid search accounts

Search Engine Land

Metrics matter Analyze key metrics like click-through rate (CTR), cost-per-click (CPC), conversion rate (CVR), conversion volume and cost-per-conversion across the different objectives and campaign types in your account and note any discrepancy or misalignment. What does this indicate?

CTR 93
article thumbnail

Marketing in a recession: How to avoid 5 common mistakes

Search Engine Land

Even CTR can be a decent proxy metric to start with (as long as you react to high CTR/low conversion scenarios by optimizing the weak point in your funnel). In B2B, where data density takes longer to build, set some higher-volume growth indicators that will return information more quickly. Mistake 5: Going blind to opportunity.

CTR 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Live production QA.

CTR 124
article thumbnail

This day in search marketing history: March 21

Search Engine Land

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. 2022: How your ad position and CTR impact conversion rate by Jason Tabeling 2019: What do the symbols mean in Google’s Map Pack and Local Finder?

CTR 95
article thumbnail

Device-specific PPC: Why it still matters today

Search Engine Land

As mobile internet usage has grown over the past 10+ years, so has it increased from the perspective of search market share. Sorry tablet, but with your market share contraction since 2019, you get rolled in with desktop in my opinion). Get the daily newsletter search marketers rely on. Performance.

CTR 113
article thumbnail

This day in search marketing history: January 14

Search Engine Land

Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2014: How To Use Excel To Easily Spot SERP CTR Trends by Chris Liversidge. We love this product and team; on strategy and profitable.” ” Google Search Suggestions For Mobile Get Locally Relevant.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Sales Objectives Clearly defined and measurable sales goals, such as revenue targets, market share, or customer acquisition metrics.