CTR Niche Objectives and Key Results UX 
Search Engine Land
JANUARY 25, 2024
When combined with other channels, YouTube ads become a key retargeting touchpoint crucial for driving conversions and achieving business success. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. The search results list the promo videos at the top, then the organic results.
ConversionXL
APRIL 3, 2019
Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).
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