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A Complete Guide to YouTube Analytics

ConversionXL

Done right, YouTube ads are a profitable endeavor. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine.

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This day in search marketing history: January 14

Search Engine Land

We love this product and team; on strategy and profitable.” 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. 2014: How To Use Excel To Easily Spot SERP CTR Trends by Chris Liversidge. Yahoo’s Irving: “Hell Yes” Yahoo Is Committed To Flickr.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Implement meaningful improvements for the business.

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The Definitive Guide to Video Prospecting

ConversionXL

This approach brought CXL a 34% CTR which is impressive given the fact that the average email CTR across all industries is closer to 10%. Production companies need to pay their people, equipment, and make a profit. So, they aren’t promoting their tool in this video (at least not directly). Explore production options.

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How to Personalize Transactional Emails With Dynamic Content

Hubspot

You're probably already acutely aware of this, and have already started to incorporate personalized elements into your promotional emails. for non-transactional emails. We all know this is true for promotional emails, but few marketers have begun to further optimize their transactional emails with advanced personalization.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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The Ultimate Guide to PPC

Hubspot

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. Here a non-exhaustive list of some of the top PPC platforms. RevContent focuses specifically on promoting content through PPC. There’s nothing that will diminish PPC profits like a poorly crafted landing page.