Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Intrinsic 118

Intrinsic CTR Strategize Presentation 118

Search Engine Land

FEBRUARY 28, 2023

A potential client’s first impression of your company can be easily swayed based on the sentiment of the questions and answers presented by the PAA. This Q&A style feature typically presents 2-4 additional queries. CTR and MSV data can be found using tools like Ahrefs and Google Keyword Planner.

CTR 94

CTR Clients Click Through Rate Education 94

Search Engine Land

NOVEMBER 10, 2023

Tip: Think about the relationship between impressions and CTR. When impressions increase (a good thing), CTR may decrease. For instance, presenting the quantity of internal or external links created as an "improvement" metric is an invalid approach to reporting SEO activities. “X% Using vanity metrics I get it.

CTR 125

CTR Conversion Clients B2B 125

Search Engine Land

AUGUST 25, 2023

While clicks and impressions can help identify trends in traffic and search volume, the focus should be on actual results – especially if you’re presenting to people at the executive or C-suite level. Engagement Click-through rate (CTR) : How effective/relevant your ad copy and creative is.

Click Through Rate 95

Click Through Rate CTR Conversion Trust 95

Search Engine Land

JANUARY 23, 2023

During my SMX Next presentation, I highlighted formulas and functions within Microsoft Excel that can help advertisers with data manipulation. On the other hand, incremental impact quantifies the impact that a metric (commonly a rate like CTR or CPC) had on the volume flowing through a funnel. A delta is simply a rate of change.

CTR 93

CTR Technique Campaign Presentation 93

Search Engine Land

NOVEMBER 3, 2023

Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. ” Link: Google presentation: Life of a Click (user-interaction) (May 15, 2017) (PDF) 2. ” Link: Google presentation: Q4 Search All Hands (Dec. We fake it.”

UX 144

UX Presentation CTR Engineering 144

Martech

JANUARY 26, 2022

Beta testing showed a 30-50% increase in CTR with use of the tool. Social media channels like Instagram, TikTok and YouTube present personalized, curated experience the moment they are opened based on the user’s previous behavior. Among publishers already using the solution are McClatchy and The Independent. Why we care.

CTR 94

CTR Presentation 94

Search Engine Land

SEPTEMBER 25, 2023

DOJ then put up an exhibit titled ‘Bullet points for presentation to Sundar.’ The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate The post Former Googler: Google ‘using clicks in rankings’ appeared first on Search Engine Land. Dig deeper.

CTR 139

CTR Click Through Rate Engineering Technology 139

Search Engine Land

APRIL 9, 2024

It also mentions the campaign’s theme (tax season), which presents unique challenges for this audience. It helps align messaging to these issues for improved relevancy and CTR. Content creation Your content must stand out in a sea of messaging and creatives, as the competition for audience attention is higher than ever.

CTR 110

CTR Campaign Strategize Gaming 110

Search Engine Land

APRIL 17, 2024

Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page? Avoid clickbait, as this goes against Google Discover guidelines.

Entertainment 118

Entertainment CTR Click Through Rate User Experience 118

Search Engine Land

JANUARY 19, 2023

Caveat: I hate presentation decks. My enterprise SEO monthly report template to answer all your boss’s questions Based on inspiration from Tom Critchlow’s The SEO MBA and Adam Gent’s SEO Roadmap , I created this enterprise SEO monthly report template. This report includes screenshots of all my Looker Studio and Tableau dashboards.

CTR 90

CTR Referrals Start-ups Conversion 90

ConversionXL

JULY 6, 2021

A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . This video ad from Bill & Melinda Gates Foundation is used to promote content from their blog about generation equality: The 15-second text-based video simply presents facts and insight taken from their Generation Equality Forum data. Carousel ads.

CTR 129

CTR X-functional Campaign Price 129

Search Engine Land

JULY 28, 2023

Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking.

CTR 72

CTR Click Through Rate Promote Entertainment 72

Search Engine Land

DECEMBER 6, 2023

Featured snippet listing placements – the coveted Position Zero – often see CTRs of over 30%. Maximize your organic CTR opportunity by leveraging ChatGPT to suggest formatting options that will help optimize your high-ranking pages for featured snippet placements. Get the daily newsletter search marketers rely on.

Niche 129

Niche User Experience CTR Click Through Rate 129

Search Engine Land

NOVEMBER 14, 2022

The #1 organic (non-paid) position in Google search earns a CTR (click-through rate, which measures the percentage of people who click a specific link on a webpage) of 39.6% , according to recent data. The #2 organic position has a CTR of 18.4%. Content marketing is the present and future of marketing.

CTR 96

CTR Real Estate Engineering Trust 96

Search Engine Land

DECEMBER 13, 2023

OK, let’s also change the date range to the longest option, 2004 – Present. Looking at the delta on that metric can be a clear indicator that some new SERP features may be hurting your organic CTR. Before we move on, note that “Movie theater cleaning” as a topic follows closely after our main topic. That’s important for later.

CTR 123

CTR Niche B2B Service 123

Search Engine Land

SEPTEMBER 1, 2023

The best way to do this is to track basic SEO KPIs (keyword rankings, organic traffic, organic CTR, backlinks), engagement, conversion sources, and revenue. And when you have those crucial resources, you’ll be able to generate results more quickly. In doing so, you’ll be better equipped to show that conversions came from SEO efforts.

CTR 131

CTR X-functional Profit margin Contract 131

ConversionXL

SEPTEMBER 24, 2020

impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. However, if the ad that’s slipping in CTR is a killer at converting, it might be unwise to dump it until it’s under a 1% CTR. Use Google Search Console to find high-impression, low-CTR queries. So far so good.

CTR 111

CTR Technique Profit margin Follow-up 111

Search Engine Land

MARCH 6, 2023

Google Controls 97 Percent Of Mobile Paid Search: Report 2011: The report also stated that mobile searches had a CTR that was 30% lower than desktop CTR. crawl the web to find quality pages to present to the searcher). million yuan ($710,686).”

CTR 86

CTR E-commerce Territory Networking 86

ConversionXL

NOVEMBER 25, 2020

The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. It’d be great to say that a 10% CTR and 6 minute AVD will make you a million-subscriber channel, but you might just have a super engaged niche market without large growth potential. Vanity metrics.

CTR 129

CTR Entertainment Click Through Rate Education 129

Search Engine Land

MARCH 8, 2023

Chances are, the report was too long to read, so they want you to present a summary in person. Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI. Your job is to connect the dots and present your report in a way that focuses on metrics relevant to each stakeholder’s area of responsibility (i.e.,

Objectives and Key Results 91

Objectives and Key Results CTR Consult Presentation 91

Search Engine Land

NOVEMBER 6, 2023

are present and properly labeled across all indexable page types and landing pages. Assessing key metrics and dashboards, including overall SEO impressions, rankings, CTR and visibility. Overlooking on-page SEO elements Site redesign is an integral part of many website migrations. Live production QA.

CTR 118

CTR UX User Experience Engineering 118

Search Engine Land

JANUARY 22, 2024

Something that goes along the lines of: “By adding urgency to my ecommerce ad copy, we anticipate CTR to increase by four percentage points”. To address this, I’d recommend: Documenting your tests in a structured way so you can present relevant case studies down the road. That’s a great way to start.

A/B testing 105

A/B testing CTR Conversion Campaign 105

ConversionXL

JUNE 16, 2020

Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency.

CTR 121

CTR A/B testing Click Through Rate Education 121

ConversionXL

JULY 7, 2020

For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%. This presents a huge opportunity to create content related to established trends before the competition increases. If you search for “insurance” on Pinterest, you get pins such as these: Say that these have about a 1% CTR.

CTR 114

CTR Niche Objectives and Key Results Finance 114

Search Engine Land

APRIL 18, 2023

This report lets you use and present data closest to the source of truth, which is incredibly useful in presenting to internal stakeholders and clients, checking as a touchpoint with your morning coffee, and helping dictate a longer-term strategy. In SEO, nobody knows what happens except for what the data and testing show you.

CTR 97

CTR Construction Clients Contract 97

Search Engine Land

AUGUST 4, 2023

In what ways is the search page presenting that information? We could argue that a search engine is taking away readers by presenting featured snippets , rich cards , meta descriptions , ranking algorithms, or the very design of the SERP. After all, webpages ranking higher on search results get more clicks than those ranked below.

Objectives and Key Results 90

Objectives and Key Results CTR Engineering UX 90

Hubspot

FEBRUARY 9, 2016

In fact, it's dramatically increased the click-through rate (CTR) of results ranking within it. From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below).

CTR 78

CTR Click Through Rate Engineering Presentation 78

Search Engine Land

MARCH 30, 2023

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR. They are also less likely to win the click when directly competing for the user's attention on a surface like Google News.

CTR 125

CTR Angle Click Through Rate Follow-up 125

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. You can present these numbers in many creative ways. How to present a case for promotion to your boss.

Promote 141

Promote Campaign Pitch Niche 141

Search Engine Land

MARCH 15, 2023

Schema and clickability : Assess the real opportunity by industry, page type, how many schemas are currently deployed, and the present gaps. SERPs, impressions, clicks, and CTR are the primary metrics used to measure the impact of schema. Page experience : Check how the site is doing in terms of loading and all Core Web Vitals metrics.

GTM 88

GTM Objectives and Key Results CTR Click Through Rate 88

ConversionXL

JANUARY 29, 2020

50% plus CTR. 25% – 35% CTR. Organic search, and Google in particular, is many sites’ most powerful acquisition channel —present site included. Most SERP-watchers report an increase in traffic when a site owns a featured snippet: Here's a term that ranks first or second organically but fights for the featured snippet.

CTR 76

CTR Represent Presentation Clients 76

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. A: Export your keywords and work out your CTR averages. A: Add conversion rate and value to your CTR calculation. This is typically 90 days.

CTR 78

CTR Territory Start-ups Follow-up 78

Search Engine Land

FEBRUARY 13, 2023

It’s always present,” said Twitter CEO Dick Costolo. Twitter As Utility, Like Running Water? That’s Goal, Says CEO 2011: “It needs to be water. It’s instantly useful. It’s simple. I don’t have to re-learn how to use water.

CTR 88

CTR Engineering Sports Launch 88

The 5% Institute

JUNE 26, 2023

Metrics such as conversion rate, click-through rate (CTR), and landing page conversion rate fall under this category. Data Visualization: Present the data in a visual format, such as charts or dashboards, to easily identify trends, patterns, and anomalies.

Objectives and Key Results 52

Objectives and Key Results Click Through Rate Campaign CRM 52

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Instagram is growing in popularity with advertisers every day and presents a huge new opportunity for anyone running social advertising campaigns. Clickthrough Rate (CTR). If you have, you’re one of the lucky few.

CTR 74

CTR Sports Finance Campaign 74

Hubspot

SEPTEMBER 27, 2011

Over the course of the last few years of presenting data about Twitter , I've been asked a few common questions that, at the time, I didn't have the data to answer. One of the most common questions asked has been regarding click-through-rates (CTR). Up to about 130 characters, as the length of the tweet increased, so did the CTR.

CTR 75

CTR Click Through Rate Follow-up Presentation 75