Remove CTR Remove Presentation Remove User Experience Remove UX
article thumbnail

12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. – are present and properly labeled across all indexable page types and landing pages. Slow page load times Newer doesn’t always mean faster. Live production QA.

CTR 125
article thumbnail

A tale of two snippets: What link attribution in SGE tells us about search

Search Engine Land

As SEOs, we should think about features in terms of the search experience itself and ask: What is the search page displaying? In what ways is the search page presenting that information? However, if all users abandon their search engine because it's not helping them find relevant websites, then Google's revenue would suffer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google AI Overviews, clicks and traffic impact: Unraveling the mystery

Search Engine Land

While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. AI Overviews UI and UX Google AI Overviews and Bing Copilot offer a new way to interact with search results. This new user experience starts when the user engages with the generative AI (e.g.,

CTR 114
article thumbnail

Should You Optimize for Micro-Conversions?

ConversionXL

According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. In an environment where users undertake multiple actions to eventually reach a macro-conversion event, there are many junctions at which the design can be improved. Tracking Micro-Conversions Allows Greater UX Insight.

article thumbnail

How to Optimize Out of Stock Product Pages

ConversionXL

How well you handle these pages impacts: user experience, SEO, and sales. User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer.

Product 90
article thumbnail

Nudge Marketing: From Theory to Practice

ConversionXL

Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. With the data you get from testing on-site nudges, you can gather behavioral and even psychographic data about your users. It manipulates and tricks the user rather than benefiting them.

article thumbnail

How to Nail Down the Perfect Website Navigation

Hubspot

It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. For the sake of SEO and user experience, Orbit Media recommends keeping your navigation limited to seven items at most. The good news is, you don''t have to have any UX experience to run this exercise.

CTR 73