ConversionXL

MAY 29, 2014

Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Monitoring these will help you define the steps where UX improvements are most needed. CTR to key pages. Time on page.

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

NOVEMBER 22, 2022

High referral traffic is an indication of strong affiliate links or media coverage. Or it could be that issues with UX design have ruined the experience. Have you made UX changes that might alienate existing users? Based on those figures, your CTR would be 50%. Look closer at this traffic to understand your partnerships.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

MAY 29, 2014

Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Monitoring these will help you define the steps where UX improvements are most needed. CTR to key pages. Time on page.

UX 62

UX User Experience Conversion A/B testing 62

ConversionXL

SEPTEMBER 24, 2020

How can you expect to get referrals or understand what prospects will click if you’re just guessing? impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. Similar conditions means the same time of the day, same bid (although bid prices vary), same length of time, etc.

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

APRIL 3, 2019

At ClassPass, they see referrals as important for bringing in new clients, so it makes sense to incentivize referrals. Invites went up 50%; 35% lift in referral acquisition. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

MAY 22, 2014

How can you expect to get referrals or understand what prospects will click if all you’re doing is guessing? Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. Keep Similar Ad Conditions.

CTR 116

CTR Technique Click Through Rate Follow-up 116